Webinar: Social Analytics - The Offering That Ate Your Agency (@DachisGroup)
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Transcript of Webinar: Social Analytics - The Offering That Ate Your Agency (@DachisGroup)
® 2012 Dachis Group. Confidential and Proprietary
Social Analytics - The Offering That Ate Your AgencyThu Jan 10, 2013
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WEBINAR
[email protected]@bkotlyar
Brian Kotlyar works with global brands on social business strategy and runs the Dachis Group blog.
Speakers
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[email protected]@mjfreshyfresh
Michael Jones is VP Technology, frequent speaker, and manages our data partnerships with Twitter, Facebook, LinkedIn and other social platforms.
Social Analytics: The Offering That Ate Your Agency
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Agencies have a problem
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©2012 DACHIS GROUP
“Death by Spreadsheet”
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® 2012 Dachis Group. Confidential and Proprietary
Significant variations among analytics dashboards
No consistency of metrics across social platforms
Constant change in features, export capabilities, data calculation
The typical large enterprise now has dozens of social accounts across a minimum of 3 to 4 social platforms and a variety of global territories.
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It’s hard to deliver a quality product
® 2012 Dachis Group. Confidential and Proprietary
Anyone can hang up a shingle
Hiring a team of experts is extremely difficult
You are competing with vendors, agencies and brands for talent
There are 125 pages of results for the word “analytics” on Invest in Social’s Directory
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Competition is fierce
1200+ Agencies 3000+ Open Positions
® 2012 Dachis Group. Confidential and Proprietary
Data must help optimize tactics to create earned media
Analytics must be integrated and multi-platform
Reports must arrive more quickly
The days of a hockey stick graph of ‘likes’ and ‘followers’ are long gone
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Clients are more demanding
What can you do?
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Use a smaller team to deliver better metrics much more quickly.
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® 2012 Dachis Group. Confidential and Proprietary
Use a standard toolkit and set of metrics for any client
Anyone can create an insight, contribute to a report or comment on a report
Collaboration occurs within the tool
Our solutions were built with collaboration in mind so that your existing team can deliver reports much more efficiently.
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Smaller team
® 2012 Dachis Group. Confidential and Proprietary
35,000 brands and more than 100,000,000 social accounts
Real-time data on social activity
Advanced analytics that go beyond likes/follows
Every piece of data from the entire Dachis Group analytics platform is available for collaborative analysis.
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Better metrics
® 2012 Dachis Group. Confidential and Proprietary
Professionally designed reports
Full dynamic data available from any slide
Export to PowerPoint instantly
Invite a client to view the report digitally or export any chart to PowerPoint with a single click.
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Much more quickly
DEMO
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©2012 DACHIS GROUP
A New Way to Uncover and Share Ideas Across Your Brand TeamIntroducing Collaborative Reporting
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Collaborative Reporting marries big data and shared insight enabling brand marketers and digital agencies to create beautiful, simple and clear views of social marketing performance.
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Create a Narrative
Share with your team
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©2012 DACHIS GROUP
Clip any data point for analysis, bringing along all of its rich context.
1) Uncover an Observation
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Select an observation, such as a trendline of your brand’s conversation strength vs competitors, or a tweet from a brand advocate.
Add your notes. What was interesting or unusual about the data?
Add your observation to an existing Narrative or create a new one.
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©2012 DACHIS GROUP
Create a shared narrative by instantly assembling observations into an interactive microsite.
2) Assemble a Narrative
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Each thumbnail reveals the observation’s content.
Notes and annotations ride along with the Observation
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©2012 DACHIS GROUP
Invite others to review or contribute.3) Share with Your Team
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Invite anyone on your team to collaborate and add their comments.
Download the insights as native PowerPoint slides, giving you immediate access to “boss ready” reports.
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Summary
Use a smaller team2
Deliver a better product3
Stop re-inventing the wheel1
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Better client retentionNew revenue streams
Q&A
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Learn More
http://social.dachisgroup.com/tour-collaborative-reporting
Sign up for a 1:1 Tour Stay in touch
http://dachisgroup.com
http://socialbusinessindex.com
[email protected]@bkotlyar
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