Performing an SEO Health Check: A Guide to Auditing Your SEO Strategies for staying one step ahead of the rest

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Housekeeping Items

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What’s at Stake Search engine use is growing rapidly

Currently, there are more

than 3 billion

searches/day on Google

Courtesy: SEOmoz

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Source : Jupiter Research, 2010

If you are not on the 1st page, you are invisible to most searchers

Search Engine User Behavior

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1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

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1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

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• Search on Google or Bing: Site:domainname.com

• Identify how many pages are being indexed

1 Complete a Full SEO Site Audit Examine your site pages indexed on the search engines

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• Check your cache to view crawl frequency

1 Baseline How Often Your Site is Crawled Make sure site navigation links can be followed

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Compare against Google’s Webmaster Tools

1 Use Webmaster Tools for Crawler Stats

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1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

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2 Identify Key Website Metrics Are you webpages engaging visitors?

Visitor Bounce Rate?

• Relevancy

Visitor Time on Site?

• Engagement

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2 Gauge Your Keyword Potential Find low hanging fruit

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• Identify the traffic on EACH keyword

• Utilize the keywords that are MOST relevant to your product or service

• Look for keywords that have potential to bring qualified traffic

2 Gauge Your Keyword Potential Find low hanging fruit

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@bradleywjoe

1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

#wm123

@bradleywjoe

Contact Us about Qualifying for a Complimentary Analysis

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

-Opportunity Analysis: learn how to improve your Digital Marketing

Strategy and see how much opportunity is available for your company

-ROI Tracking: detailing the keywords and sources that visitors are using

to discover your website and if those visitors are converting into leads and

sales

Please contact:

seo@webmarketing123.com

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3 Navigate Your Keyword Placement Strategize proper keyword placement in content silos

• Place 3-5 keyword iterations on each page of your site

• Determine which pages are best suited to each keyword

• Assign each keyword to a page in each website section

• Develop a cohesive theme across each page and section

About Us

Services

Products

Other Relevant Internal Pages

About Us Products Services

#wm123

@bradleywjoe

1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

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@bradleywjoe

Serve as “votes” for your website

4 Links Matter

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• Support your content with other

relevant sources such as:

• Company blog

• Newsletters

• Facebook posts

• Tweets

• White papers

• Case studies

• Infographics

On-page content needs to be supported by other content channels

4 How Do I Get More Inbound Links?

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4 Be a trusted source Is your content worthy of being shared?

What You Need to Offer:

• Unique Research

• Informed Opinions

• News/Trend Analysis

• Authentic Expert Contributors

Industry relevant

blogs

Mentioned in news

publications

Cited at conferences +

events

Liked/Shared on

Facebook

Links are

Tweeted/Retweeted

Links from Forums

Courtesy: SEOmoz

#wm123

@bradleywjoe

1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages

2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site

3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported

4 Manage Your Inbound Links Solidify true SEO credit from outside sources

5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site

Webinar Agenda

#wm123

@bradleywjoe

Page Titles are the most important page ranking factor!

5 Conduct On-Page Optimization Checks Analyze your Page Titles

• Include keywords at the start of your page title

• Use a call to action

• Page Titles affect Click-through rates (CTR)

Bad Example!

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5 Conduct On-Page Optimization Checks Define H1 Tags and ALT Tags

Define at the page level to allow maximum SEO benefit: • Layout

• Length

• Content

Ensure you are operating with a CMS where H1 tags will not affect the navigation or menu system

Thank You!

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Contact Us about Qualifying for a Complimentary Analysis

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

-Opportunity Analysis: learn how to improve your Digital Marketing

Strategy and see how much opportunity is available for your company

-ROI Tracking: detailing the keywords and sources that visitors are using

to discover your website and if those visitors are converting into leads and

sales

Please contact:

seo@webmarketing123.com