@bramwessel | @factorfirm | factorfirm.comWTF
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@bramwessel @factorfirm factorfirm.com
WRONG?
@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
PLACES | THINGSMADE OF INFO
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Attention Economy
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Hidden costs?
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INFLECTION POINT
IS INFLECTED
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Is the public less informed?
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Fake News
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@bramwessel @factorfirm factorfirm.com
TRUTHINESS
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ALTERNATIVE FACTS
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STRAW POLL…
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Clickbait ad image
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
CONTENT FARMS
DGAF ABOUT UR CONTENT
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PRODUCT IS USSUCH BIZ MODEL
SO ATTENTIVE
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TFW human interpretation doesn’t matter
THIS IS NOT THE CRAP WE’RE LOOKING FOR
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@bramwessel @factorfirm factorfirm.com@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Doing more work for the machines
@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
WHAT INFLUENCE DO WE REALLY HAVE?
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@bramwessel @factorfirm factorfirm.com
RECURSIVE FEEDBACK LOOP IS RECURSIVE
@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Dopamine Rush
NORMAL COCAINE
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Who benefits?
FOLLOW THE MONEY
@bramwessel @factorfirm factorfirm.comNOW WITH MORE LOSSY
EFFICIENT MARKET
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DDOS ON MEANING
MUGGLES DON’T HAVE TIME
NEITHER DO WIZARDS
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@bramwessel @factorfirm factorfirm.com
WRONG?
@bramwessel @factorfirm factorfirm.com
How is Data Journalism like IA?
@bramwessel @factorfirm factorfirm.com@bramwessel | @factorfirm | factorfirm.com
@bramwessel @factorfirm factorfirm.com
What’s your evidence?
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Data vs. Access
Quant vs. Qual
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But, getting good data is getting harder.
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Downstream Effects
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WRONG?
@bramwessel @factorfirm factorfirm.com
“So number one, and this kind of goes back to the supply chain, but if you're working with
actually trying to manufacture something out of data, to come to some analysis or some
conclusion, you have to make sure the data is good to begin with.”
— Nate Silver, 2011 IAS Keynote
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The information supply chain.
Input OutputNoise
The Information Supply Chain
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First principle: the data is wrong.
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Embracing entropy.
@bramwessel @factorfirm factorfirm.comWe can’t read users’ minds.
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How to correct for wrong data?
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@bramwessel @factorfirm factorfirm.com
What inputs do we trust?
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Prioritizing Input
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
User Research recruiting
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How likely is someone to vote?
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Likely voter models
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Moving target
Changes over time
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Changes over time
BUT HER EMAILS!
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
The peril of adjustments
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Apples to Apples
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Third parties are not created equal.
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Trend Line Adjustment
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House Effects Adjustment
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Undecideds?
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Even more stuff?
W’ELL BE RIGHT BACK…
WITH MORE STUFF
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This message was approved by…
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Modeling is done by humans.
@bramwessel @factorfirm factorfirm.comElection forecasting is grounded in classic information theory.
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“Information is the resolution of uncertainty.”— Claude Shannon
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“Findability is at the center of a quiet
revolution in how we define authority, allocate trust,
and make decisions.”
— Peter Morville, Ambient Findability
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What does this all mean for Information Architects?
@bramwessel @factorfirm factorfirm.com
What are our information supply chains?
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How do we know?
@bramwessel @factorfirm factorfirm.com
Our jobs will keep getting harder.
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@bramwessel @factorfirm factorfirm.com
Side doors
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Re-orienting Users
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We are the definers.
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Changes in Page Rank align with us
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
What can we do as information architects
on the ground?
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As IA’s, what effect do we haveon the broader information environment?
@bramwessel @factorfirm factorfirm.com
How do we give information users the ability determine quality?
@bramwessel @factorfirm factorfirm.com
What are the implications for organizations?
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@bramwessel @factorfirm factorfirm.com
What are an organization’s information assets?
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What is the aboutness of your organization?
@bramwessel @factorfirm factorfirm.com
Bring the aboutness forward.
@bramwessel @factorfirm factorfirm.com
Resist the impulse to automate for its own sake.
@bramwessel @factorfirm factorfirm.com
Automate intelligently.
@bramwessel @factorfirm factorfirm.com
Consider the question.
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Prioritization = values.
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What can we do as information architects as a community?What is our responsibility as a community?
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What are our goals as a society?
@bramwessel @factorfirm factorfirm.com
#DTDT#DTDT?
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@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Information environmentalists.
@bramwessel @factorfirm factorfirm.com
Elevating the signal to noise ratioRestoring a healthy signal to noise ratio.
@bramwessel @factorfirm factorfirm.com
We need to be careful about giving up human control.
@bramwessel @factorfirm factorfirm.com
What ambient entropy do automated processes generate?
@bramwessel @factorfirm factorfirm.com
Good, Cheap, Fast?Pick two.
@bramwessel @factorfirm factorfirm.com
Engaging the community of thought.
@bramwessel @factorfirm factorfirm.com
Human solutions for human challenges.
What the triple bottom line?
What is ourtriple bottom line?
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MODELING FOR TRUTH, JUSTICE,AND THE CANADIAN WAY
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Modeling from the outside in.
@bramwessel @factorfirm factorfirm.com
Modeling from the inside out.
@bramwessel @factorfirm factorfirm.com
@bramwessel @factorfirm factorfirm.com
Make information great againWhat kind of information environment do we want to live in?
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The curatorial imperative.
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@bramwessel @factorfirm factorfirm.com
Chance 538 gave Trump of winning the presidency in 2016:
28.6%
Chance a major league baseball playerwould get a hit during any at-bat in 2016:
25.5%
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LEAST WRONG
THANK YOU!
@bramwessel | @factorfirm | factorfirm.com