PITCHING YOUR STORY

•In case you fell asleep in English Lit

NateCurran

@NateCurranAZ

First a little Science

First a little Science

LogicAnalysisSequencingLinearMathematicsLanguageFACTSThink in WordsWords of the SongsComputation

First a little Science

CreativityImaginationHolistic ThinkingINTUITIONArts (Motor Skills)RhythmNon-VerbalFeelingsVisualizationTune of the SongDaydreaming

First a little Science

INVESTORS act like CONSUMERS

Most sophisticated investors have a due diligence and/or vetting process that allows them to “double-

check” their gut feeling.

This process incorporates both sides of the brain and reduces risk in their decision making.

The Winning Storytelling Equation

Facts + Authentic Connection = SUCCESS

DON’T LIE + DON’T BE CHEESY = FUNDING*

* YOUR COMPANY NEEDS TO MEET THEIR FUNDING REQUIREMENTS

HOW TO TELL YOUR STORYResearch Writing Storytelling

Method:• Evil = Problem• Amount of Evil = Size of Market• Villagers = Customers• How the Villagers Survive today

= Competition• Hero = Solution

When to use:• Audience lacks industry

knowledge• More time• Lots of Right Brains

Method:• I am going to tell you what I am

going to tell you• I am going to tell you• I am going to tell you what I told

you

When to use:• Your audience is deeply involved

in your industry• Limited time• Lots of Left Brains

Best Practices• Know your Audience• Tailor your story to the audience and the

time available• Don’t assume. Ask questions BEFORE you

start.• A good story stimulates both sides of the

brain• Be Flexible• Be Passionate

@NateCurranAZnate@natecurran.com