Anders Sjöman, anders.sjoman@voddler.com

Voddler @ BFE, March 2011

The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.

Just out: our iPhone-app - Cloud streaming now here

I THINK IT’S THE BEGINNING OF A BEAUTIFUL FRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]

InteractiveProfiledTargeted

IntegratedNon-obtrusive

InteractiveProfiledTargeted

IntegratedNon-obtrusive

New distribution channelCost effectiveCombat piracy

Profitably both on rental and ad-financed titles

New distribution channelCost effectiveCombat piracy

Profitably both on rental and ad-financed titles

LegalFree & rental in combination

All devicesSee how much you want!

High quality (technical and catalog)

LegalFree & rental in combination

All devicesSee how much you want!

High quality (technical and catalog)

Everyone wins!

ADVERTISERS

VIEWER

CONTENT OWNERS

The time-honored tradition of release windows

Cinema DVD – rental and purchase

“Free-to-air”

Rental(TVOD)

Free, ad-funded (AVOD)

Cable-TV

Illegal

The job ahead of us…

Advertisers

Movies

Viewers

WAX ON, WAX OFF[ PAT MORITA| KARATE KID| 1984]

Content partners

Current rental movies…

Free movies…

1 000 000 registered users, 4 countries, 4000 titles, 80% free, 30 content deals, 5 million movies served in 2010

SHOW ME THE MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]

The business model(s)

Rental

Sub-scription

Free (ad-

funded)

I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]

The windows are cracking under disruptive forces

Cinema DVD – rental and purchase

“Free-to-air”Cable-TV

1. The Blind Side – online premiere!

2. LXD – series made for VOD

3. Insane – day-and-date Voddler/DVD.. and then cinema

4. ”I’m still here” – day-and-date Voddler/cinema

Being disruptive…

SHOULD BE THE SAME RULES FOR ALL KIDS, NO MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]

More film to more people! – Actions towards a truly single digital market

1. Easier border-crossing: More movies go abroad!• Promote Multi-Territory Licensing• Easier Collective Rights Management• One-Stop Shop Clearance• Localization Support

2. Support new film: Promote window-neutrality• Public Film Systems• Distribution Support• Window-neutral VAT: One film, one tax-level

3. Free old film: Spread our cultural heritage• Digitilization• Public Service, Public Sector Information

Boxes Mobile Sharing your films

Quality Internet-TV More premieres…

Voddler’s own immediate future

THE INDUSTRY

BUSINESS MODEL

THE TECHNOLOGY

AVOD)

ON THE OTHER SIDE OF THE SCREEN, IT ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]

Anders Sjöman+46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjoman