Voddler - Presentation at BFE, Copenhagen, March 2010
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Anders Sjöman, [email protected] Voddler @ BFE, March 2011
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Presentation of Swedish online film service Voddler, a video-on-demand service with films, series and documentaries from the world's leading entertainment companies. (Presentation given by head of communication Anders Sjöman, at the BFE Conference 2011, 'A media world in transitoion')
Transcript of Voddler - Presentation at BFE, Copenhagen, March 2010
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
Just out: our iPhone-app - Cloud streaming now here
I THINK IT’S THE BEGINNING OF A BEAUTIFUL FRIENDSHIP[HUMPHREY BOGART| CASABLANCA | 1942]
InteractiveProfiledTargeted
IntegratedNon-obtrusive
InteractiveProfiledTargeted
IntegratedNon-obtrusive
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
Everyone wins!
ADVERTISERS
VIEWER
CONTENT OWNERS
The time-honored tradition of release windows
Cinema DVD – rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
Illegal
The job ahead of us…
Advertisers
Movies
Viewers
WAX ON, WAX OFF[ PAT MORITA| KARATE KID| 1984]
Content partners
Current rental movies…
Free movies…
1 000 000 registered users, 4 countries, 4000 titles, 80% free, 30 content deals, 5 million movies served in 2010
SHOW ME THE MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
The business model(s)
Rental
Sub-scription
Free (ad-
funded)
I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
The windows are cracking under disruptive forces
Cinema DVD – rental and purchase
“Free-to-air”Cable-TV
1. The Blind Side – online premiere!
2. LXD – series made for VOD
3. Insane – day-and-date Voddler/DVD.. and then cinema
4. ”I’m still here” – day-and-date Voddler/cinema
Being disruptive…
SHOULD BE THE SAME RULES FOR ALL KIDS, NO MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]
More film to more people! – Actions towards a truly single digital market
1. Easier border-crossing: More movies go abroad!• Promote Multi-Territory Licensing• Easier Collective Rights Management• One-Stop Shop Clearance• Localization Support
2. Support new film: Promote window-neutrality• Public Film Systems• Distribution Support• Window-neutral VAT: One film, one tax-level
3. Free old film: Spread our cultural heritage• Digitilization• Public Service, Public Sector Information
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…
Voddler’s own immediate future
THE INDUSTRY
BUSINESS MODEL
THE TECHNOLOGY
AVOD)
ON THE OTHER SIDE OF THE SCREEN, IT ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]
Anders Sjöman+46 70 717 60 [email protected]: @anderssjoman
