Post on 06-Jul-2018
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Our Data• The world’s largest database of psychographic profiles
• Targeting data for all key consumer marketing verticals
• Over 500m global cookies including
• UK 120m
•
USA 120m
• Germany 60m
• Nielsen OCR verified. IAB/EDAA compliant
• Major advertising agencies select VisualData for 80 of the top
100 UK digital advertisers campaigns
• Used by over 1,500 of the largest brands worldwide
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New - VisualDNA Mobile• VisualDNA data now available on mobile and in-
app!
•
22 million profiles in the UK
• Segmentation available:
• Demographics
•
Interest
•
Intent
• Brand
•
IAB/EDAA compliant• Available to purchase on:
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New – Germany 60m
• Tap in to the German Psychology with VisualDNA
• Country specific, German language psychological
profiling active. German brand data
• Large Reach - over 55m* German cookies.
• ‘DIIP’ Profiles:
• Demographic
•
Interest
• Intent
•
Personality
• IAB/EDAA compliant.
• Available in over 100 platforms.
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New - VisualDNA quality assured
VisualDNA benchmark of demographic data quality using NielsenOCR
+22% Average uplift v data providers across 8Demographic segments with social data
included in benchmark eg Facebook
Average uplift v data providers acDemographic segments with soci
included in benchmark eg context
data brokers etc
+7
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VisualDNA 500m Global Profiles
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Largest panel of responders
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VisualDNA understands consumersThe only provider of psychographic consumer profiles for adv
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VisualDNA have developed a patented
method to capture peoples profiles.
Converting scientific personality tests into
fun and fast quizzes which have spread
virally.
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We collect data through a unique visua
methodology
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Quiz gains deep consumer & personality
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Responders get personality type feed
Vi lDNA li t it’ 500
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VisualDNA applies survey responses to it’s 500data profiles using advanced algorithms
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We power high reach consumer advertising inDSP, DMP and CRM platforms
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VisualDNA Data Profile Applicatio
Psychographic Consumer ProfileDEFG H,6I(": J6"@+K8L M0688+,* B(,)K
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Contact Us31 Old Nichol Street, London E1 7HR
+44 (0) 20 7734 7033 | contact@visualdna.com
www.visualdna.com
Send campaign briefs to contact@visualdna.com