Post on 15-Apr-2017
Visual Impact
Rev. Taurai Emmanuel MaforoHarare West District Communications Workshop
4 March 2017 @Revelations UMC, Mabelreign Circuit
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The gospel and biblical story has
been vivified by images. Jesus used parables Prophets used imagery and
metaphors to tell the prophetic oracles
The Christian tradition has a powerful image of the Cross
Introduction
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To raise awareness
among communicators and graphic designers on the Impact of Visuals in Communication
Aim
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Definition of Terms Power of Visuals In
Communication Ground Rules Visual Communication Tools Photographic Basics Use of UMC Logo
Scope of Presentation
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Communication - Two-way process of reaching mutual
understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. (businessdictionary.com). In order for that to happen communication therefore requires a sender, a message, a medium and a recipient.
Communications – A means of communicating, especially the systems, networks and technology. It is a means of connecting people or places.
Visual – something that appeals to the sense of the eye Impact - The effect or impression of one person or thing
on another
Definition of Terms
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CommunicationS is a system for transmitting information –
think telephone, TV, fibre optics. Also web, Social Media etc. Communications is technology. Your cable guy – he's a communications professional.
Communication involves individuals exchanging messages. Communication is human. It's people. Communication is connection. It's soulful. It's what we do every single day.
NB – Visual Impact is thus derived by combining the two – systems and people. In other words the visual product must employ appropriate technology and speak to the soul.
Difference Between Communications and
Communicationhttp://www.drmichellemazur.com/2013/03/difference-between-communication-communications.html
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Visual communication — the
act of making your point through images — is one of the most important skills that you, as a journalist, church communicator can take on board this year.
Power of Visuals In Communication
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60% of Communicati
on is non-verbal
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I see I Remember
“I Hear, I Forget. I See, I Remember.
I Do, I Understand.” Confucius2017/03/04
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Your Fonts make a Visual Impact
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Ground Rules
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Rule#1 Know The Organization’s Mandate• “Communication is a strategic function necessary for
the success of the mission of The United Methodist Church.” (Book Of Discipline 2012, 1806).
• “As United Methodists, our theological understanding obligates us, as members of the body of Christ, to communicate our faith by speaking and listening to persons both within and outside the Church throughout the world, and to utilize all appropriate means of communication.”
(Bk. Of Disc.2012,1801,p698)
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Rule#2 - Junk in-
Junk Out
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Rule#3 Avoid
Clutter
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What? – Visual Impact Presentation Who? - Rev. Taurai Emmanuel Maforo When? – Saturday 4 March 2017 Where? – Revelations UMC, Mabelreign
Circuit, Lomagundi Road, Marlborough, Harare.
Why? – To Raise Awareness on the Power of Visual Communications to circuit communicators
How? – Using a PowerPoint presentation
Rule#4 – 5Ws and H
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Assume
Rule#5
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Limetech Sunglasses – 8Gig,MP3,DVR,Camcorder
www.amazon.com
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Acronyms - DVR
DVR - Digital Video Recorder/Recording
DVR - Dynamic Voltage Regulator
DVR - Domestic Violence Report (law enforcement)
DVR - Digital Voice Recorder
DVR - Design Verification Report
DVR - Delay Variance Routing Protocol
DVR - Driver DVR - Double-Valve
Replacement (medical) DVR - Distributed
Virtual Reality (computer networking)
DVR - Dual Voltage Relay (electrical equipment)
DVR - Data Validation Review
DVR - Device Driver2017/03/04
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UMC St. Dorcas/Amazing Grace/King David Rev. Maforo (In our family we have the following
names – Ernest, Evelyn, Esther, Emmanuel) – E. Maforo???
Youth Hour (Rev. Maforo is Guest at St. Dorcas
Youth Hour)
Major Assumptions in Church Content &
Graphics
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PowerPoint presentations in
worship Audio-Visual Presentations Printed Matter – Fliers & Banners Bumper Stickers Church Direction signs Billboards
Visual Communication
Tools
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Photographic Basics
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A Picture is Worth a Thousand Words
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Telling a Story through a Picture
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Rule of Thirds
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Angles
Go Down! Go Up! Go Far! Go Closer
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Getting Closer!!
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Even Closer!!
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Even Much Closer!!
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Getting Far!!
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Use of Flash Image#1
DIRECT
FLASH2017/03/04
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Image #2
ROOF
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Image #3 Ideal – Kill the Shadows S
IDE
FLASH2017/03/04
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Taking Pictures of People in Glasses
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https://news.smugmug.com/glare-aware-photographing-portraits-of-people-in-glasses-b0ac1613766e#.
71etftvt1http://www.olympusamerica.com/crm/oneoffpages/
ask_oly/crm_ask_oly_04_08.asp
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Use of UMC
Logo/Emblem
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Toolkit - http://www.umcom.org/tools/toolkit Graphics & Logos - http://
www.umc.org/resources/graphics-logos A Global Mark - http://
www.umc.org/resources/a-mark-known-the-world-over
Graphics Library - http://www.umc.org/resources/graphics-logos
Resources for Use of UMC Logo
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END
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