Viral Marketing

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Pillar #10:

Viral Marketing

Pillar #10: Viral Marketing

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Pillar #10: Viral Marketing• About viral marketing• Improving your number of return

visitors with social bookmarking• Video marketing – an example of

increasing your peer-to-peer marketing

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Increase Your Viral Coefficient

• “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes.”

• Wikipedia.org

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Hotmail Example• One of the first super-successful

viral marketing campaigns• Simple email signature• Give something great away for free

and unleash the power of peer-to-peer recommendation

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Social Bookmarking• StumbleUpon• Del.icio.us• AddThis

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• Video sites (Video marketing opportunities)

• Creating and editing your own video• Uploading videos• Tracking visitors from videos

Video Marketing

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Video Sites• YouTube• 50% more traffic than other video

sites combined (Hitwise, June 2007)

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Week #22: Social Networking

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Video Sites• Yahoo Video

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Video Sites• MySpace TV

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Video Sites• Metacafe

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Video Sites• Revver

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Video Sites• Dailymotion

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Video Sites• Blip TV

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Video Sites• Brightcove

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Video Sites• Veoh

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Video Sites• Imeem

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Editing Video• Windows Movie Maker

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Adding Sound To Your Video• PodsafeAudio

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Saving Your Video• Make sure you include a call to

action (URL and reason to visit URL)

• Use a unique URL to track visitors• Save Your Video in AVI or MP4

format, 320x240px in size

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Uploading Video• Tubemogul

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Pillar #10: Viral Marketing• About viral marketing• Improving your number of return

visitors with social bookmarking• Video marketing – an example of

increasing your peer-to-peer marketing

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Viral Marketing - the 10th Internet Marketing Pillar

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Transcript of Viral Marketing - the 10th Internet Marketing Pillar

Marketing - Viral Marketing

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