Viral Marketing - the 10th Internet Marketing Pillar
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Viral marketing is an ever-increasing part of any properly planned internet marketing campaign.
Transcript of Viral Marketing - the 10th Internet Marketing Pillar
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Pillar #10:
Viral Marketing
Pillar #10: Viral Marketing
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Pillar #10: Viral Marketing• About viral marketing• Improving your number of return
visitors with social bookmarking• Video marketing – an example of
increasing your peer-to-peer marketing
Pillar #10: Viral Marketing
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Increase Your Viral Coefficient
• “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes.”
• Wikipedia.org
Pillar #10: Viral Marketing
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Hotmail Example• One of the first super-successful
viral marketing campaigns• Simple email signature• Give something great away for free
and unleash the power of peer-to-peer recommendation
Pillar #10: Viral Marketing
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Social Bookmarking• StumbleUpon• Del.icio.us• AddThis
Pillar #10: Viral Marketing
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• Video sites (Video marketing opportunities)
• Creating and editing your own video• Uploading videos• Tracking visitors from videos
Video Marketing
Pillar #10: Viral Marketing
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Video Sites• YouTube• 50% more traffic than other video
sites combined (Hitwise, June 2007)
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Week #22: Social Networking
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Week #22: Social Networking
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Video Sites• Yahoo Video
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• MySpace TV
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Metacafe
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Revver
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Dailymotion
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Blip TV
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Brightcove
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Veoh
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Video Sites• Imeem
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Editing Video• Windows Movie Maker
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Adding Sound To Your Video• PodsafeAudio
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Saving Your Video• Make sure you include a call to
action (URL and reason to visit URL)
• Use a unique URL to track visitors• Save Your Video in AVI or MP4
format, 320x240px in size
Pillar #10: Viral Marketing
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Uploading Video• Tubemogul
Pillar #10: Viral Marketing
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Week #22: Social Networking
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Week #22: Social Networking
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Pillar #10: Viral Marketing• About viral marketing• Improving your number of return
visitors with social bookmarking• Video marketing – an example of
increasing your peer-to-peer marketing
Pillar #10: Viral Marketing
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Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #10: Viral Marketing
