Inspiring trends in online retail

Tim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com

Mobile Social

Digitalexperiences

Social

Digitalexperiences

Mobile

MOBILE COMMERCE IN AUSTRALIA

Where are we now?

• Internet enabled phones now account for 65% of the total handset market in Australia

• $155 million mCommerce revenue (2010)

– Amazon mCommerce revenue > $1 bn

– eBay > $2 bn

• Global mCommerce revenue expected to 4x in next four years

MOBILE COMMERCE IN AUSTRALIA

Where are we now?

Retailer eCommerce Mobile site iPhone App mCommerceCatch of the Day ✔ ✔

DealsDirect ✔ ✔ ✔

Big W ✔

Dick Smith ✔

JB Hi-Fi ✔ ✔

BrandsExclusive ✔ ✔ ✔

OzSale ✔

EB Games Australia ✔

Crazy Sales ✔

Harvey Norman Big Buys ✔

Myer MyFind ✔

Top 10 Australian Online Retailers: SmartCompany

MOBILE COMMERCE

Inspiration (AU)

MOBILE COMMERCE

Inspiration (US & UK)

MOBILE COMMERCE

Inspiration (US & UK)

MOBILE COMMERCE IN AUSTRALIA

Where will growth come from?

• Growth in handset adoption & usage

• Improved network speeds

• New Mobile Payments handling

– Now: PayPal Mobile Express Checkout

– Soon: Amazon, Visa, Facebook, Google, Apple?

• Competitive pressure

MOBILE RETAIL

Price comparison

MOBILE RETAIL

Location based (Check-ins, rewards & deals)

Digitalexperiences

Mobile Social

SOCIAL MEDIA & RETAIL

Defining the strategy

• What is natural behaviour for your customers?

• What role can your brand have in a community?

– Hint: it doesn’t have to be your products!

• If you’re building a community – where does it belong?

• What is the long-term vision?

Mobile Social

Digitalexperiences

DIGITAL EXPERIENCES

Inspiring new hardware = new experiences

• Natural user interfaces;

– Xbox Kinect (and Kinect Hacks)

– Microsoft Surface

• Affordable multi-touch;

– Interactive retail windows

– iPad & other tablets

Google: “Retail technology, that personal touch”

Google: “Augmented Reality: Cisco’s future of shopping”

Google: “Interactive Window Concept from Hyper Island students”

Mobile Social

DigitalexperiencesFuture

inspiration!

Thank you

Tim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com