Social Media Marketing Strategies

WE’RE ALL PARTICIPANTS

We must expand our definition of the "user" - it's everyone from employees & executives down to your customer's customers

FIND LAKES, NOT PUDDLES

Stroke your largest network for knowledge and insight

RECOGNIZE MAVENS

Every group has its experts - detect and acknowledge them

Enjoin them in your future strengthening - you quickly become pervasive

LOOK FOR OPEN WINDOWS

If you're not where the most important people to your business are gathering, you're in the wrong place

SHAKE THE ORANGE TREE

Once you've found those individuals, listen carefully at first.

Find the low-hanging fruit and harvest it.

FIX BROKEN WINDOWS

Show your community you're listening.

Fix things that mean something to them.

PLANT GREEN FIELDS

DO NOT try to co-opt individuals away from other communities.

Create new green fields for them to graze.

ENCOURAGE EXPERIMENTATION

Provide the tools and assets for others to "mash up" your business.

FOSTER FIRECRACKERS

Find the most promising projects and give them an extra edge

DOUBLE-UP DIALOG

With everything else working, be sure to have open, as in two-way dialog.

Keep everyone aware of what's happening.