Using Social Media Effectively

Heather Yeo, MD, MHS

Assistant Professor of Surgery and Healthcare Policy and Research

@heatheryeomd

Disclosures

• I have no relevant financial disclosures.

90% of US adults use the

internet daily

90% of US adults use the

internet daily

72% use for health info

90% of US adults use the

internet daily

72% use for health info

36% to research a specific

medical condition

90% of US adults use the

internet daily

72% use for health info

36% to research a specific

medical condition

87% of physicians (26-55yo)

use social media

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What is social media?

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What is social media?

SHARE

INFORMATION

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What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

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What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

12

What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

DISSEMINATE

RESEARCH

13

What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

DISSEMINATE

RESEARCH

ENGAGE IN

ADVOCACY

14

What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

DISSEMINATE

RESEARCH

ENGAGE IN

ADVOCACY

BUILD YOUR

PRACTICE

15

What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

DISSEMINATE

RESEARCH

ENGAGE IN

ADVOCACY

BUILD YOUR

PRACTICE

SHARE YOUR

PASSION

16

What is social media?

SHARE

INFORMATION

FIND

CONNECTIONS

BUILD

COLLABORATIONS

DISSEMINATE

RESEARCH

ENGAGE IN

ADVOCACY

BUILD YOUR

PRACTICE

SHARE YOUR

PASSION

LEARN!

Pew Data on Social Media

• 68% use Facebook

• 25% use LinkedIn

• 28% use Instagram

• 21% use Twitter

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75% of users use the sites daily

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Your message must be consistent

and support your message

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Would you be ok if you grandmother saw it? Would you be ok if your boss saw it? Would you be ok if your patient saw it?

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Venn Diagram of Internet and Privacy

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INTERNET PRIVACY

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2 Billion active monthly users

Both organizational/personal accounts

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• My linkedin profile

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Twitter as an example

• Profile Creation

• Posting

• Sharing

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Picture of you,

not your dog, kid

or favorite food

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Be thoughtful of

images you post,

they stay around

a long time

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Ok, lets tweet!

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An @ tags

someone to

your tweet and

increases

visibility

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An # links to all other

# with the same

words following and

increases visibility

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Insert a photo – more

likely to get an

impression

Two days ago…

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Social Media provides an opportunity for

global networking, idea sharing, and learning.

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THANK YOU

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Thank You

• Lindsey Gade

• Matt Symer

• Jon Abelson

• Victoria Jimenez

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