10 top tips for using social media effectively for connecting, networking and learning
Using Social Media Effectively for your Business
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Transcript of Using Social Media Effectively for your Business
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Using Social Media EffectivelyBy: Mike Baker
Real Time Web Marketing
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What we will cover today -
1. Define social media marketing (SMM)
2. Why you should care about SMM
3. Common uses for SMM in business
4. Mistakes I see businesses make
5. 5 Tips for more effective SMM
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Defining Internet (online) Marketing
“ The process of promoting a brand, products or services over the Internet.” (searchenginejournal.com)
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Defining Social Media …
“Includes websites & applications that enable users to create and share content or to participate in social networking.” (Google Universal Search Result)
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Popular Social Media Platforms …
Facebook ( > 1.7 Billion)
YouTube ( ~ 1 Billion)
Twitter (317 Million)
LinkedIn ( > 450 Million)
Instagram (500 Million)
(statista.com as of Nov 2016)
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Why you should care about social media 78% of U.S. Pop now has at least 1 social profile
Worldwide expected to grow to 2.5 billion by 2018 (business2community.com & statista.com)
Your competitors are most likely already there
If they are not there, you have an advantage
It is an agile & dynamic platform that can be tapped into in a moments notice
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Why you should care about social media
Average person spends 90 min a day staring at their smartphone (mobilestatistcs.com)
Popular apps on smartphones are:
Facebook, YouTube, Instagram, Twitter
Google search & Yelp! (to find businesses, specials)
Check-ins are popular on FB, 4Square, Yelp!
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Is SMM effective for business?
60% of businesses that use social media show some trackable direct impact
(graphic & stats from: business2community.com & statista.com)
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Common uses for social media in biz
To expand reach / Increase exposure
Increase traffic / Improve search rank
Increase brand recognition
Lead generation / list building
Improve sales / Increase awareness
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Success on Social Media is not …
MagicAutomaticSelf-PerpetuatingGuaranteed
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Mistakes I see business owners make
# 1 – Being anti-social
# 4 – Purchasing likes / follows
# 3 – Not knowing their market
# 2 – Not being consistent
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5 Tips for more effective SMM
Learn how to write for each platform
Build followings w/ inspirational quotes, helpful advice, or social cause
Use tools like Hootsuite to manage
Keep learning (e.g. socialmediaexaminer.com)
Use video, images & graphics often
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Mike Baker 6 Reasons Seriesbit.ly/6ReasonsWCOC
http://twitter.com/realtimewebmktg
http://facebook.com/realtimewebmarketing
https://www.linkedin.com/in/realtimewebmarketing# These slides
Thank you!