Using Social Media Effectively - Association for Academic …€¦ · Using Social Media...
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Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research @heatheryeomd
Transcript of Using Social Media Effectively - Association for Academic …€¦ · Using Social Media...
Using Social Media Effectively
Heather Yeo, MD, MHS
Assistant Professor of Surgery and Healthcare Policy and Research
@heatheryeomd
Disclosures
• I have no relevant financial disclosures.
90% of US adults use the
internet daily
90% of US adults use the
internet daily
72% use for health info
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
87% of physicians (26-55yo)
use social media
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What is social media?
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What is social media?
SHARE
INFORMATION
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
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What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
LEARN!
Pew Data on Social Media
• 68% use Facebook
• 25% use LinkedIn
• 28% use Instagram
• 21% use Twitter
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75% of users use the sites daily
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Your message must be consistent
and support your message
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Would you be ok if you grandmother saw it? Would you be ok if your boss saw it? Would you be ok if your patient saw it?
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Venn Diagram of Internet and Privacy
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INTERNET PRIVACY
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2 Billion active monthly users
Both organizational/personal accounts
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• My linkedin profile
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Twitter as an example
• Profile Creation
• Posting
• Sharing
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Picture of you,
not your dog, kid
or favorite food
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Be thoughtful of
images you post,
they stay around
a long time
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Ok, lets tweet!
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An @ tags
someone to
your tweet and
increases
visibility
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An # links to all other
# with the same
words following and
increases visibility
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Insert a photo – more
likely to get an
impression
Two days ago…
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Social Media provides an opportunity for
global networking, idea sharing, and learning.
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THANK YOU
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Thank You
• Lindsey Gade
• Matt Symer
• Jon Abelson
• Victoria Jimenez
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