Post on 26-Dec-2015
Table of Contents
• Background• Introduction & Methodology
• Sample 2Q 2008 Results• About Millennium Research Group• About Marketrack
2
Company Confidential
3
Project Background
Background
• Many imaging equipment manufacturers currently access good retrospective market data from a variety of sources, such as NEMA, but do not have the sources necessary to develop a forward-looking models and provide insights into large capital equipment purchases
• MRG has developed a study which will track relevant quantitative and qualitative data points across US hospitals and diagnostic imaging centers (DIC’s) on an ongoing basis to become a leading database for hospital capital equipment purchases accessible to MRG’s clients
Company Confidential
Introduction & Objectives
• The primary purpose of this study is to:• Evaluate the attitudes of radiology departments toward current and
future economic and legislative trends• Capture information on future equipment purchases on an ongoing
basis
• This data will aid MRG’s clients in projecting imaging equipment purchases in US hospitals and DICs
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Project IntroductionCompany Confidential
5
Methodology
• Each research period (quarter), MRG will conduct upwards of 150 interviews
• Responses will be gathered from hospitals & DICs• Respondents will include:
• Directors and Managers• Executives• Managers, Materials/Purchasing Managers, etc
• In order to participate in the study, respondents must meet the following criteria :• Be involved in purchasing decisions• Be familiar with hospital financial status, reimbursement issues, and imaging
budget(s)
Methodology (1)Company Confidential
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• Quarterly Survey Collection• MRG will sample a stratified mix of hospitals and DICs every quarter based on
• Geography• Bed size (Large, Medium, and Small hospitals)
• Other hospital demographic information
• Each quarter, a unique group of facilities/respondents will be surveyed, with the following approximate respondent stratification:
Methodology (2)
Criteria% of Respondent
SampleRegion Mid West 26%
North East 15%South 40%West 19%Total 100%
Hospital Size Small (<125 beds) 30%Medium (125 to 250 beds) 35%Large (>250 beds) 35%Total 100%
Facility Hospital 65%Diagnostic Imaging Center** 35%Total 100%
Respondent C-Level (CEO, CFO, COO, etc) 7 to 20%Other (i.e. Director of Imaging/Rad) 75 to 93%Total 100%
Company Confidential
**Diagnostic Imaging Centres targeted will have 20 or more employees.
Table of Contents
• Background• Introduction & Methodology• Sample 2Q 2008 Results• About Millennium Research Group• About Marketrack
7
Company Confidential
8
Summary
• 153 interviews were completed between April and June of 2008• Respondents included:
• 48 Diagnostic Imaging Centers
• 15 Executives
• 33 Directors and Managers
• 105 Hospitals
• 5 Executives
• 61 Directors
• 39 Managers, Materials/Purchasing Managers, etc.
2Q 2008 Sample Results
Large Medium Small DICUS Mid West 7.8% 4.6% 9.8% 11.1% 33.3%US North East 4.6% 2.6% 4.6% 3.3% 15.0%US South 5.2% 5.2% 8.5% 7.8% 26.8%US West 9.2% 1.3% 5.2% 9.2% 24.8%
26.8% 13.7% 28.1% 31.4% 100.0%
Geographic Breakdown, Segmented by Facility Size (as a % of Total)
Company Confidential
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Key Findings – Financial Health
2Q 2008 Sample Results
• Despite legislative measures that have decreased imaging reimbursement, most respondents indicated that their facility’s financial health was the “Same” or “Better Than” last year/last quarter
• Similarly, more respondents expected imaging budgets to “Increase” rather than “Decrease” over the next quarter/year
Company Confidential
Hospital DIC Overall
Better than
Same
Worse than
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Key Findings – Factors Affecting Financial Health
• Reimbursement rates were most often cited as a factor that affected a facility’s financial health over the last quarter and/or last year
2Q 2008 Sample Results
Positive Factors Affecting Financial Health Q/Q
Reason A Reason B Reason C Reason D Reason E
Reason for Better Financial Health
% o
f Res
pond
ents
Reason A Reason B Reason C Reason D Reason E
Reason for Worse Financial Health
% o
f Res
pond
ents
Negative Factors Affecting Financial Health Q/Q
Company Confidential
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Key Findings – Factors Affecting Future Financial Health
• Declining reimbursement rates will continue to squeeze imaging budgets over the next year, but possibly to a slightly lesser degree than over the next quarter
• Over the coming year, imaging budgets will increase largely due to the need for new equipment as a result of aging current units
2Q 2008 Sample Results
Driver A Driver B Driver C Driver D
Factor
% o
f Res
pond
ents
Factors Affecting Imaging Budget Over the Next Year
Company Confidential
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Key Findings – Future Equipment Purchasing
• Respondents provided information on quantity of imaging equipment to be purchased, information on preferred vendors, and time frame for equipment purchases as well as information on budget and purchasing status
2Q 2008 Sample Results
Reported Imaging System Purchases Over the Next 18 Months, by Modality and Facility Type
Large Medium Small DICCT x x x x xCV x x x x xGeneral X-Ray x x x x xMRI x x x x xNuclear Medicine x x x x xUltrasound x x x x x
x x x x x
Company Confidential
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Key Findings – Future Equipment Purchasing (2)
2Q 2008 Sample Results
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Hospital DIC Total
Facility Type
Res
pond
ents
as
a %
of T
otal
Vendor A Vendor C Vendor D Vendor B To Be Determined Other
Preferred CT Manufacturer, by Facility Type
Reported Imaging System Purchases Over the Next 18 Months, by Month
Company Confidential
Jan Feb March April May June July Aug Sept Oct Nov Dec
Purchase Month
Nu
mb
er o
f N
ew
Un
its
2008 2009
Table of Contents
• Background• Introduction & Methodology• Sample 2Q 2008 Results• About Millennium Research Group• About Marketrack
14
Company Confidential
Millennium Research Group (MRG) is the world’s leading provider of syndicated and customized medical market intelligence.
Founded by market researchers and strategy consultants, MRG is focused solely on the medical device and technology markets with the goal of improving the quality of research and business insight available to the industry.
MRG provides a global outlook on the medical market, with research conducted in over 100 countries.
With more full-time staff than any of its direct competitors, MRG conducts research around the clock and around the globe.
MRG’s Market Coverage
About Millennium Research GroupCompany Confidential
Marketrack, a division of Millennium Research Group, gathers usage data from thousands of cath labs, operating rooms, surgery centers, and hospitals around the world on an ongoing basis.
Marketrack clients receive thousands of data points, including usage (units, revenue, and average selling price) and competitive data by manufacturer and brand as frequently as they like and as quickly as ten days after period-end.
Through Marketrack™, clients can easily determine their competitors’ market share and revenues, even before competitors know it themselves.
About Marketrack
Barbara TassaProduct Specialist, MarketrackT: (416) 364-7776 X173E: btassa@mrg.net
Dave PlowManager, Hardware & GMTT: (416) 364-7776 X136E:dplow@mrg.net
Company Confidential