The (News) Dr. Is In:Twitter 101

Bill Silcock (@drbillasu) Arizona State UniversityJen Reeves (@komunews/@jenleereeves) KOMU

Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV

Tweet this: #RTNDAtweet

Bill Silcock@drbillasu

Jen Reeves@jenleereeves/@komunews

Kelly D. Hicks@EPKCTV5/@backtimer

Rundown1:05-1:15: What is Twitter?

1:15-1:50: Twitter Basics

1:50-2:20: Organizing a Twitter Newsroom

2:20-2:30: “Twouble with Twitter”

2:30-3:55: Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen

Newsroom Applications with Kelly

3:55: Twitter Whore

What is Twitter?@bsilcoc

Rest in Peace

“In unstable times, growth comes from leaders

who create change and engage their organizations, instead of from managers who push their employees to do more for less.”

Seth Godin,

Tribes, We Need You to Lead

Becoming a Tweeter

Twitter in Plain English

Twitter Basics@komunews / @jenleereeves

Microblogging“Facebook status on speed”

TwitterShort (140 characters) postings

StatusShare links Interact with the audienceQuickly update news from cell phone,

web browser or desktop application

Different usesPersonal

Talk to peopleMeet peopleShare with each other

ProfessionalConnect with new audience membersBuild a more personal relationshipShare and gather information quicklyAble to have direct conversations with sources

What is going on?

What is going on?

@ and DWant a public conversation?

Want a private conversation?

Search Twittersearch.twitter.com

hashtags.org

Tweetdeck

Seesmic Desktop

Tweetgrid

Hashtags (#)Coordinates a topic (like #RTNDA or

#RTNDAtweet)

Great to follow developing stories, events(#teaparty, #mumbai, #sxsw)

Can follow with search tools

The Power of Retweet (RT)Spread the word

Encourages others to share

Many more eyes if a tweet goes viral

Mobile SolutionsUse text by calling 40404

Phone applications for Blackberry, iPhone

Mobile web browser

RundownWhat is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“Twouble with Twitter”

Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Organizing a Twitter Newsroom@EPKCTV5 / @backtimer

Twitter is Huge14 million users, 99 million visits

Up 1,382% in the last year

The biggest block of users is in the 35-49 age range (42%)

Twitter Users

Twitter is FREE

Can be integrated into the work day

Another way to connect with the audience

Make them feel part of our community and vice versa

KCTV a leader

For @GMKCTV5

So why should WE Tweet?

•Viewers like to see “process”•Connect on different level (reaching them where they are)•Perception that we’re “with it”•Build our brand•Connect with younger audience NOW for payoff LATER

Pick Your Twitter TeamBoth sides of the camera

Clever, good sense of humor

Not easily distracted

People who will embrace it

Tactful, trustworthy (There’s no script approval on Tweets!)

Training Session

Pick a team managerKeep session simpleSet rulesPractice during the session

•Frequent updating•Behind the scenes•Teases (but not too often)•News, storm chasing, court reporting•Use tinyurl•Tweet your niche•Balance between heavy and light•Ask questions to engage followers•Don’t be a Twitter snob

Twitiquette “Do”

•Frequent updating•Behind the scenes•Teases (but not too often)•News, storm chasing, court reporting•Use tinyurl•Tweet your niche•Balance between heavy and light•Ask questions to engage followers•Don’t be a Twitter snob

Manage @’s and follows

Twitiquette “Do”

Twitiquette “Don’t”• No dissing the station

• Nothing that would embarrass co-worker

• No showing your hand

• No divided tweets (140 char)

• Don’t overtweet

• Not a chat service

• Standard response for negative feedback

RundownWhat is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“Twouble with Twitter”

Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

“Twouble with Twitter”

Fail Whale

Tribes and Twitter

…to keep the professional press going, the news tribe will have to migrate across the digital divide.

-Jay Rosen PressThink

RundownWhat is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“Twouble with Twitter”

Hands-On Twitter ExperienceIntro: Sign up with BillAdvanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Hands-On Twitter Experience

Sign up with BillTwitter Tools with Jen

Newsroom Applications with Kelly

RundownWhat is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“Twouble with Twitter”

Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Twitter Addictions

More informationFollow us: @drbillasu

@jenleereeves / @komunews@backtimer / @EPKCTV5

Twitter tips: http://www.jenleereeves.com

Presentation: http://www.slideshare.net/jenleereeves

Follow people and talk!

Extra InformationFor You

Twitter ToolsTwhirl

Seesmic Desktop

Tweedeck (only one account)

Tweetie (for Mac – Beta release April 20)

Twitpic, yFrog, Posterous, Twitgoo (photos)

12seconds.tv (short video)

Newsroom mistakesForcing employees to “tweet”

(funeral tweets)

Not training employees how to use Twitter

Ignoring Twitter without trying it

Just adding links to news (considered spam)

KOMU TwitterEvolving product

“Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

Hudson River Crash

Janis Krums (@jkrums)

Possible Management Tools

CoTweet

HootSuite

Twitter-editor

Twitter TermsTweet – a single post in Twitter

Tweeted – past tense of posting a tweet

Twitpic – a picture posted as a link to Twitter

Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)

Twitterati – web-famous people on Twitter

Twoosh – tweet that is exactly 140 characters

National Public Radio

National Public Radio