Twitter101 @ RTNDA
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Transcript of Twitter101 @ RTNDA
The (News) Dr. Is In:Twitter 101
Bill Silcock (@drbillasu) Arizona State UniversityJen Reeves (@komunews/@jenleereeves) KOMU
Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV
Tweet this: #RTNDAtweet
Bill Silcock@drbillasu
Jen Reeves@jenleereeves/@komunews
Kelly D. Hicks@EPKCTV5/@backtimer
Rundown1:05-1:15: What is Twitter?
1:15-1:50: Twitter Basics
1:50-2:20: Organizing a Twitter Newsroom
2:20-2:30: “Twouble with Twitter”
2:30-3:55: Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen
Newsroom Applications with Kelly
3:55: Twitter Whore
What is Twitter?@bsilcoc
Rest in Peace
“In unstable times, growth comes from leaders
who create change and engage their organizations, instead of from managers who push their employees to do more for less.”
Seth Godin,
Tribes, We Need You to Lead
Becoming a Tweeter
Twitter in Plain English
Twitter Basics@komunews / @jenleereeves
Microblogging“Facebook status on speed”
TwitterShort (140 characters) postings
StatusShare links Interact with the audienceQuickly update news from cell phone,
web browser or desktop application
Different usesPersonal
Talk to peopleMeet peopleShare with each other
ProfessionalConnect with new audience membersBuild a more personal relationshipShare and gather information quicklyAble to have direct conversations with sources
What is going on?
What is going on?
@ and DWant a public conversation?
Want a private conversation?
Search Twittersearch.twitter.com
hashtags.org
Tweetdeck
Seesmic Desktop
Tweetgrid
Hashtags (#)Coordinates a topic (like #RTNDA or
#RTNDAtweet)
Great to follow developing stories, events(#teaparty, #mumbai, #sxsw)
Can follow with search tools
The Power of Retweet (RT)Spread the word
Encourages others to share
Many more eyes if a tweet goes viral
Mobile SolutionsUse text by calling 40404
Phone applications for Blackberry, iPhone
Mobile web browser
RundownWhat is Twitter?
Twitter Basics
Organizing a Twitter Newsroom
“Twouble with Twitter”
Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen
Newsroom Applications with Kelly
Twitter Whore
Organizing a Twitter Newsroom@EPKCTV5 / @backtimer
Twitter is Huge14 million users, 99 million visits
Up 1,382% in the last year
The biggest block of users is in the 35-49 age range (42%)
Twitter Users
Twitter is FREE
Can be integrated into the work day
Another way to connect with the audience
Make them feel part of our community and vice versa
KCTV a leader
For @GMKCTV5
So why should WE Tweet?
•Viewers like to see “process”•Connect on different level (reaching them where they are)•Perception that we’re “with it”•Build our brand•Connect with younger audience NOW for payoff LATER
Pick Your Twitter TeamBoth sides of the camera
Clever, good sense of humor
Not easily distracted
People who will embrace it
Tactful, trustworthy (There’s no script approval on Tweets!)
Training Session
Pick a team managerKeep session simpleSet rulesPractice during the session
•Frequent updating•Behind the scenes•Teases (but not too often)•News, storm chasing, court reporting•Use tinyurl•Tweet your niche•Balance between heavy and light•Ask questions to engage followers•Don’t be a Twitter snob
Twitiquette “Do”
•Frequent updating•Behind the scenes•Teases (but not too often)•News, storm chasing, court reporting•Use tinyurl•Tweet your niche•Balance between heavy and light•Ask questions to engage followers•Don’t be a Twitter snob
Manage @’s and follows
Twitiquette “Do”
Twitiquette “Don’t”• No dissing the station
• Nothing that would embarrass co-worker
• No showing your hand
• No divided tweets (140 char)
• Don’t overtweet
• Not a chat service
• Standard response for negative feedback
RundownWhat is Twitter?
Twitter Basics
Organizing a Twitter Newsroom
“Twouble with Twitter”
Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen
Newsroom Applications with Kelly
Twitter Whore
“Twouble with Twitter”
Fail Whale
Tribes and Twitter
…to keep the professional press going, the news tribe will have to migrate across the digital divide.
-Jay Rosen PressThink
RundownWhat is Twitter?
Twitter Basics
Organizing a Twitter Newsroom
“Twouble with Twitter”
Hands-On Twitter ExperienceIntro: Sign up with BillAdvanced: Twitter Tools with Jen
Newsroom Applications with Kelly
Twitter Whore
Hands-On Twitter Experience
Sign up with BillTwitter Tools with Jen
Newsroom Applications with Kelly
RundownWhat is Twitter?
Twitter Basics
Organizing a Twitter Newsroom
“Twouble with Twitter”
Hands-On Twitter Experience Intro: Sign up with BillAdvanced: Twitter Tools with Jen
Newsroom Applications with Kelly
Twitter Whore
Twitter Addictions
More informationFollow us: @drbillasu
@jenleereeves / @komunews@backtimer / @EPKCTV5
Twitter tips: http://www.jenleereeves.com
Presentation: http://www.slideshare.net/jenleereeves
Follow people and talk!
Extra InformationFor You
Twitter ToolsTwhirl
Seesmic Desktop
Tweedeck (only one account)
Tweetie (for Mac – Beta release April 20)
Twitpic, yFrog, Posterous, Twitgoo (photos)
12seconds.tv (short video)
Newsroom mistakesForcing employees to “tweet”
(funeral tweets)
Not training employees how to use Twitter
Ignoring Twitter without trying it
Just adding links to news (considered spam)
KOMU TwitterEvolving product
“Retweeting” reporters
Sharing “insider perspective”
Trying to be more conversational
Hudson River Crash
Janis Krums (@jkrums)
Possible Management Tools
CoTweet
HootSuite
Twitter-editor
Twitter TermsTweet – a single post in Twitter
Tweeted – past tense of posting a tweet
Twitpic – a picture posted as a link to Twitter
Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)
Twitterati – web-famous people on Twitter
Twoosh – tweet that is exactly 140 characters
National Public Radio
National Public Radio