“Painted” for by @IvanaSendecka

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“Painted” for

About creating an online

movementfrom scratch

by @IvanaSendecka

Who is I.S.Consultant

Educator

Chief

Movement

Officer

Source: “Start With Why” concept by @SimonSinek

Always start with „why“

Why?

How?

What?

# 1

# 2

# 3

Why?

How?social media helped me to connect like minds in Slovakia & beyond?

‚

This is how I have ‚met‛ Ron Carucci

Our introduction took 51 minutes

Ron’s act of generosity got us talking even more

HR book of the year 2010 in U.S.A.

We have put our thoughts into a slide-deck

I quit my posh job in consulting

I set up my new ‘office’ in my parents’ house

We designed and did professional survey

..and found out that‚

Good life ≠ in Slovakia

NGLS movie

What?Did I need to do ->to build NGLS brand & its loyal community online and offline?

‚

Learn about power of social media.

Interact with NGLS members one on one.

Be patient and insanely generous.

Friend up and learn from world’s top thinkers.

with Don Tapscott

Tell your personal story. Be authentic.

Ignore all ‘nay’ sayers and ‘haters’.

Educate & inspire your community to learn.

Have total faith in what you are doing.

Have fun!

Daughter ofAnna Hudaková

Can you apply NGLS’s marketing strategy

in your firms, too?

Why ?‘cause future of business ‚ is retention.

Educate your clients and your employees.

NGLS #2

NGLS #1

Build strong community around your brand.

Transform clients into fans. They will be your marketing department.

TechnologyInnovationEducation

How ?by bringing a ‘ TIE ’ into ‚your firm’s philosophy

What ?to do to have ‘ TIE ‘ culture‚embedded in your firm’s genes ?

Build trust.

TrustI mpactE mpathy

Create impact.

TrustImpactE mpathy

Demonstrate empathy.

TrustI mpactE mpathy

# 3 bullet points to remember

Publicly state your answer for why you do what you

‚# 1

Build, educate, know &truly love your tribe

‚# 2

‚# 3

Implement ‚TIE‛culture in your firm ASAP

Do you have a tribe ?

Is your ‘why’ exciting for your tribe ?

Is there a real ‘TIE’ culture in your firm ?

If you care then,

ivana@ngls.sk

d

email me at:

Thank you!‚www.ivanasendecka.com

@IvanaSendecka

ivana@ngls.sk

www.ngls.sk