M INCLUSION D8.1.2 Report on Marketplace Results v.final

D8.1.2 Final Report on Marketplace Results Dissemination level - PU

Project co-funded by the European Commission within the FP7 (20072013)

Grant agreement no. 288594

M-INCLUSION

Mobile Inclusion Platform for Europe and Latin America

Project type: Coordination and Support Action

Start date of project: 1st November 2011 Duration: 28 months

D8.1.2 Final Report on Marketplace Results

WP n and title WP8 Exploitation

WP leader ECONET

Responsible Author(s) TELEFNICA

Contributor(s) INNEN, UPVLC, FUT

Planned delivery date M27

Actual delivery date M28

Dissemination Level

PU Public X

PP Restricted to other programme participants (including the Commission Services)

RE Restricted to a group specified by the consortium (including the Commission Services)

CO Confidential, only for members of the consortium (including the Commission Services)


TABLE OF CONTENTS

LIST OF ABBREVIATIONS AND DEFINITIONS ....................................................................... 3

1. INTRODUCTION.......................................................................................................... 5

2. HOW IT WORKS ......................................................................................................... 6

3. IMPROVEMENTS WITHIN THE MARKETPLACE ............................................................. 9

3.1. CATEGORIZATION .............................................................................................................. 9 3.2. M-INCLUSION CERTIFIED LABEL ....................................................................................... 10

A. Description ............................................................................................................................. 10 B. Process for labeling an application........................................................................................ 11 C. Disclaimer for the certified .................................................................................................... 17

3.3. PROACTIVE APPLICATIONS SEARCH ...................................................................................... 17 3.4. VISIBILITY ...................................................................................................................... 18 3.5. MARKETPLACES MAIN PAGE ............................................................................................. 19

4. DISSEMINATION ....................................................................................................... 20

5. CONCLUSIONS .......................................................................................................... 24


LIST OF ABBREVIATIONS AND DEFINITIONS

D.x.x Deliverable n x.x

DoW Description of Work

DUP Dissemination and Use Plan

EC European Commission

FP7 Seven Framework Programme

FUT Futura Networks

ICT Information and Communications Technology

INDT Instituto Nokia de Tecnologa

INE Innovation Engineering

LATAM Latin America

NGO Non-Governmental Organization

PMP Project Management Plan

Q&A Questions and Answers

R&D Research and Development

RTD Research and Technology Development

SG Stakeholders Group

TEL Telefnica

UPCH Universidad Peruana Cayetano Heredia

UPVLC Universidad Politcnica de Valencia

WP Work Package


LIST OF FIGURES

Figure 1: Upload an application process. ................................................................................................ 7

Figure 2: Search and download an application process .......................................................................... 8

Figure 3: Single application page ............................................................................................................. 8

Figure 4: M-Inclusion Certified logo .................................................................................................. 10

Figure 5: Applications with M-Inclusion certified label ......................................................................... 10

Figure 6: M-Inclusion Certified process for the Stakeholders ........................................................... 13

Figure 7: European Directory of Health Apps ....................................................................................... 14

Figure 8: Disclaimer mail for the M-Inclusion Certified process ........................................................... 17

Figure 9: M-Inclusion website Main page ............................................................................................. 18

Figure 10: M-Inclusion marketplace main page .................................................................................... 19

Figure 11: Mailing to Futuras database ................................................................................................ 20

Figure 12: Impact of the Marketplace mailing campaign ..................................................................... 21

Figure 13: Marketplaces new on the website ...................................................................................... 21

Figure 14: # 4.000 applications publication in Facebook ...................................................................... 22

Figure 15: # 4.000 applications publication in twitter .......................................................................... 22

Figure 16: Extract of M-Inclusions newsletter n 3 .............................................................................. 23

LIST OF TABLES

Table 1: Marketplace categories ............................................................................................................. 9

Table 2: Pre-analysis process for M-Inclusion Certified ..................................................................... 11

Table 3: List of M-Inclusion certified apps ......................................................................................... 16


1. INTRODUCTION

The objective of this Document is to describe the Marketplace hosted at the M-Inclusion website.

The objective of including a marketplace in the M-Inclusions website was with the aim of developing an ecosystem where all M-Inclusion needs are properly identified and covered and will help to the end-users the task of finding concrete solutions that can cover their specific needs. This Marketplace help developers to display their mobile applications, web services and ideas related to inclusion into the market.

The Marketplace is focused in two main actors: developers and users.

The M-Inclusions Marketplace is a platform where developers can upload their social based solutions and applications.

The M-Inclusions Marketplace is the platform where users can find mobile solutions to cover their inclusive or social needs.

This document is structured in explain how the Marketplace works, on the improvements and dissemination actions carried out during the second period, and in the conclusions and achievements reached with these actions. The work accomplished take M-Inclusions Marketplace beyond the initial concept planned at the beginning of the project.


2. HOW IT WORKS

M-Inclusions marketplace aims to be an ad-hoc application store for end users to find specific applications that are made or develop to address one or many of M-Inclusion topics. The working process of the Marketplace is as follows:

1. The developers upload applications:

To upload an app, the developer needs to be registered in the M-Inclusion website. When the developer is registered he gets the access to upload applications into M-Inclusions marketplace.

During the upload process, there are some mandatory fields that the developer needs to enter, and these are minimum needed fields for the users to understand the application scope. These fields are summarized in:

Name of the application. Brief description of what the application is for. Download link: it can be a link to the binary file or a link to other Marketplaces. Category: it have to be chosen from among pre-defined M-Inclusions categories. Icon, which will be display in the searching tool. Platform.

There are some other fields which are not mandatory for uploading an application, but which can be included in the uploading process and to be useful for users, such as:

URL or website where he can give support to the end user. Payment type. Screenshots, so the end user can have an idea on how the application looks like QR code download. Version of the software, so the end user can keep track of the last version.

Once this formulary is completed, the application can be uploaded to the portal and will be available for the end users.


Figure 1: Upload an application process.

2. End user to search and download an application:

Users can search for applications that have been previously uploaded into the marketplace. After the modifications on the Marketplace suggested during the first review of the project, is not mandatory to be registered in the M-Inclusion website to download an application. When a user search for applications, four fields can be fulfilled:

Application title. Description. Platform. Category.

Applications for Android platform in the Autism category have been searched in the example below:


Figure 2: Search and download an application process

Once the user has searched by fields and has access into an application page, the information provided by the developer is displayed, and the user can download the chosen application from there. One application can be available for several platforms, as shown below.

Figure 3: Single application page


3. IMPROVEMENTS WITHIN THE MARKETPLACE

3.1. CATEGORIZATION

During the review process to improve the M-Inclusions Marketplace, one of the main objectives was to provide the Marketplace with singular assets, which would differentiate M-Inclusions Marketplace from other available marketplaces in Internet.

The first action was to change the categorization within the Marketplace, from the used standard categories, which are the same in most of the marketplaces (health, travel, games, entertainment, tools, music, etc) for an unique categorization based in the M-Inclusions end users needs.

In this sense, the M-Inclusion categories for the Marketplace were created after the study of the Deliverable 4.1 Benchmark on End-Users needs. Therefore 22 categories, covering the need of the four M-Inclusions core groups, were put in place and all the available applications uploaded until that date were reclassified to fit in those categories.

Categories M-Inclusions Core groups

ADHD Chronic Patients - People with disabilities

Ageing Chronic Patients

Agriculture Living on isolated areas

AIDS/HIV Chronic Patients

Autism Chronic Patients - People with disabilities

Child tracking Low resources - Living on isolated

Diabetics Chronic Patients

Dyslexia Chronic Patients

Down syndrome Chronic Patients - People with disabilities

e-banking Living on isolated areas - Low resources

e-Health Chronic Patients - Living on isolated areas - Low resources - People with disabilities

e-learning Living on isolated areas - Low resources

Emergencies disasters Living on isolated areas

Hearing impaired People with disabilities

Hypertension Chronic Patients

malaria Living on isolated areas

mentally impaired Chronic Patients - People with disabilities

Mobility impaired Chronic Patients - People with disabilities

Pregnancy Living on isolated areas - Low resources

Respiratory diseases Chronic Patients

Social e-commerce Low resources

Visually impaired People with disabilities

Others -

Table 1: Marketplace categories


3.2. M-INCLUSION CERTIFIED LABEL

A. Description

M-INCLUSION CERTIFIED is a quality label created to highlight those mobile solutions in the M-Inclusions Marketplace which have been analyzed and tested by our involved Stakeholders Group and distinguish as extraordinary quality mobile solutions that add value to end users.

The objective behind the creation of this label was to differentiate in a very simple way, the best applications for users, and therefore with this label, these applications are identified just in a glance.

Figure 4: M-Inclusion Certified logo

The M-Inclusion certified label is placed in the right corner of the applications logo, so users can differentiate the granted application from others in a very simple way.

Figure 5: Applications with M-Inclusion certified label


B. Process for labeling an application

Two different processes have been used to award the application with the M-Inclusion Certified label:

Analysis of the applications, in first instance by the M-Inclusion Partners and then by the M-Inclusion Stakeholders.

Use of alternative databases and classifications of best apps from reliable sources, such as the report issued by the European Commission as explained further below.

I. Analysis

The first part of the Analysis of an application to be labelled with the M-Inclusion certified is carried out by the own M-Inclusions Partners. The chosen Partner for the analysis is provided with an evaluation table, which has to fulfill with the pertinent information about the application. All the information collected in the pre-analysis is quantitative, extracted from the appraisal of the application and the developer from other Marketplaces.

MOBILE APPLICATION DETAILS

NAME

CATEGORY

SYSTEM

DOWNLOADS

RATE (Over 5)

DOWNLOAD LINK

M-INCLUSION CORE GROUP

PRE-ANALISIS BY M-INCLUSION CONSORTIUM

The application has been pre-selected and analysed by the M-Inclusion consortium to ensure the quality and the value of the application to the End-User, following the next criteria:

Valuation

Criteria 0 1 2 3 4 5

Evaluation by the Users in the

Market

Evaluation of the developer in the

Market

Price of the application (5 = free)

Cover of M-Inclusions Users needs

from our view

Total Rate* 0

*It is necessary at least 4.5 points to pass this first analysis.

Table 2: Pre-analysis process for M-Inclusion Certified


After an application is evaluated, it needs to get at least 4.5 points over 5 to be sent to the most suitable Stakeholder and access to the second phase.

In the second phase, the Stakeholder is chosen according to the applications characteristics: for instance, an application aimed to visually impaired users is evaluated by Stakeholders specialized in visually impaired people, such as ONCE or FOAL.

In this sense, the Stakeholder is provided with the following information:

An introductory letter aiming the Stakeholder to fulfill the process and explaining the M-Inclusion certified label meaning.

The Pre-analysis carried out by the Partners with the mobile application details and its conclusions.

A table to be fulfilled by the Stakeholder with a qualitative criteria from their expert point of view.

Dear M-Inclusion Stakeholder:

the following application form has been created with the objective to remark those mobile applications in the M-Inclusion Marketplace with an special interest or value for the M-Inclusions Users, and we

think that you, experts in your field, are the best voice to rate those mobile applications.

This application for will just take five minutes of your time.

We sincerely appreciate your collaboration as M-Inclusions Stakeholder.

M-Inclusions Team.

What is the M-Inclusion certified logo?

M-INCLUSION CERTIFIED, is a quality M-Inclusion symbol created to highlight those mobile solutions in the M-Inclusions Marketplace which have been tried and tested by our Stakeholders as extraordinary quality

mobile solutions with special added value to the final user.

MOBILE APPLICATION DETAILS

NAME

CATEGORY

SYSTEM

DOWNLOADS

RATE (Over 5)

DOWNLOAD LINK

M-INCLUSION CORE GROUP


PRE-ANALISIS BY M-INCLUSION CONSORTIUM

The application has been pre-selected and analysed by the M-Inclusion consortium to ensure the quality and the value of the application to the End-User, following the criteria shown in the table below:

Valuation


Evaluation by the Users in the Market

Evaluation of the developer in the

Market

Price of the application (5 = free)

Cover of M-Inclusions Users needs from

our view

Total Rate* 0

*It is necessary at least 4.5 points to pass this first analysis.

ANALISIS BY M-INCLUSION STAKEHOLDER

Please, fulfil the following table evaluating with 0,1,2,3,4 or 5 value according to your criteria (0 lowest valuation, 5 highest valuation) the aforementioned application.

valuation


In which level the application covers

Users core needs.

In which level the application is easy to

use and manage for core User.

In which level the application is adapted

to the User handicap or disability.

Total evaluation of the application

added value for the final User.

Total Rate* 0

*It is necessary at least 4.75 points to get the M-Inclusion Certified logo.

Figure 6: M-Inclusion Certified process for the Stakeholders

Once the Stakeholder has evaluated the application, it should get at least 4.75 points over 5 to finally get the M-Inclusion Certified label. With this strict process, the project ensures that the applications granted with the label are really useful applications for the final users.


II. Other databases of best apps from reliable sources

The second source for choose mobile applications to grant with the M-Inclusion Certified label has been the European Directory of Health Apps 2012-2013, a directory with health apps reviewed by patient groups and empowered consumers, and under the support of the European Commission.

Some of the applications included in this directory are oriented to the M-Inclusions core groups needs, such as applications for diabetes, hypertension, visually impaired people, mobility impaired people, etc These applications have been included in the M-Inclusions Marketplace and awarded with the Certified label.

Figure 7: European Directory of Health Apps


The following applications have been granted with the M-Inclusion Certified label until now:

Application Name Category Application Name Category

25 Tips to Surviving with Adult AD/HD

ADHD Live Happy e-Health

Dosecast Ageing Live OCD Free e-Health

AlzNav Ageing Lung Cancer iOncolex e-Health

Brain Map Ageing My Pain Diary: Chronic Pain & Symptom Tracker

e-Health

BrainyApp Ageing MyMedRec e-Health

Med Minder - Free Ageing OATBook e-Health

MobiCare Ageing Open Drug Discovery Teams e-Health

Parkinsons Ageing Psoriasis e-Health

PD Life Ageing Relax and Sleep Melodies e-Health

Pill Reminder Pro Ageing SmallTalk Aphasia - Female e-Health

Pillbox Ageing SmallTalk Intensive Care e-Health

Pillboxie Ageing SmallTalk Pain Scale e-Health

Refills App Ageing Stop Panic & Anxiety Self-Help e-Health

RxmindMe Ageing Survival Signs & Words HD e-Health

HIV iChart AIDS/HIV UMSkinCheck e-Health

iStayHealthy AIDS/HIV Color ID (Free) e-Health

aidsmap news AIDS/HIV Contrast e-Health

Grace Autism PREGNANCY RELAXATION e-Health

HelpTalk Autism Speak It e-Health

Phrase Board Autism DiabetesPlus e-Health

Speak it! Text to Speech Autism LactMed e-Health

Verbally Autism MediDiary Basic e-Health

BabyESP Child tracking VOICEYE e-Health

ViBe Child tracking DevContacts e-learning

Carbs & Cals Diabetics BHF PocketCPR Emergencies disasters

DAFNE Online Diabetics Pocket First Aid & CPR from the American Heart Association

Emergencies disasters

CarbFinder Diabetics FAST Test Emergencies disasters

Glucose Buddy Diabetics Resucitar! RCP, DEA & Asfixia Emergencies disasters

Glucose Companion Free Diabetics Smart Magnifier Emergencies disasters

iBGStar mmol/L Diabetes Manager Application

Diabetics Dragon Dictation Hearing impaired

OnTrack Diabetes Diabetics Everyday BSL Dictionary Hearing impaired

The Journals of the American Diabetes Association

Diabetics Hearing-Check Hearing impaired

DiabetesBox Diabetics myFriend Mobile Hearing impaired

Shifting Perspectives Down syndrome Sign 4 Me Hearing impaired

Special Stories Down syndrome Sorenson BuzzCards Hearing impaired


Special Words Down syndrome soundAMP R Hearing impaired

WebMD e-Health Subtitles Hearing impaired

Speed Anatomy Lite (Quiz) e-Health Tap Tap Hearing impaired

NeuroMind e-Health The British Heart Foundation Recipe Finder

Hypertension

HealthTap e-Health iBP Blood Pressure Hypertension

Epilepsy Tool Kit e-Health Blackouts Checkapp Hypertension

Medipal e-Health Blood Pressure Log Hypertension

Meningitis Signs and Symptoms e-Health Angry Birds mentally impaired

RENAL TRKRR e-Health T2 Mood Tracker Mentally impaired

FactorTrack e-Health Body Language - Expressions mentally impaired

mediLexicon e-Health Cognitive Diary CBT Self-Help mentally impaired

Pain Care e-Health Prizmo - Scanning, OCR, and Speech

Mentally impaired

KidneyDiet e-Health Qcard Mentally impaired

iTriage e-Health ACCESSIBILITY Mobility impaired

RheumaTrack e-Health Wheelmap Mobility impaired

HEP iChart e-Health WheelMate Mobility impaired

Colonoscopy Prep Assistant e-Health CamColor Mobility impaired

myIBD e-Health Fertility Friend Mobile Pregnancy

Headspace (on the go) e-Health LifeForceTeam Fertility Pregnancy

Cancer Signs and Symptoms e-Health AsthmaPulse Respiratory diseases

Back to Action e-Health asthmaTrack Respiratory diseases

ECCO CanCer e-Health Blow Up Balloon Respiratory diseases

Bladder Pal e-Health My Asthma Log Respiratory diseases

ArthritisID e-Health BIG Launcher Visually impaired

Beat Panic e-Health LookTel Money Reader Visually impaired

Cancer iOncolex e-Health VisionSim by Braille Institute Visually impaired

Capzule PHR e-Health VizWiz Visually impaired

Hemolog e-Health

iAnkylosingSpondylitis e-Health

iHeadache e-Health

Table 3: List of M-Inclusion certified apps


C. Disclaimer for the certified

All the developers owner of an application granted with the M-Inclusion Certified label were reached and contacted to inform them about the process, about the link of the applications in the M-Inclusions Marketplace, and to invite them to join the M-Inclusion Community.

The following disclaimer was send to those developers:

Dear developer of "BrailleType" app,

My name is Mara Jos Cantarino de Frias, and Im part of a new international project called M-Inclusion (http://www.m-inclusion.eu/), developed under the support of the European Commission and which follows the final aim to help those people with risk of exclusion: people from isolated areas, with low incomes, with disabilities or chronic patients.

We are developing a Marketplace in our website, where upload apps with additional value to those users participating in our project. Thats why, we kindly ask you, if it is possible for us to upload your app, or just link it to other stores (Google play, Appstore) from our marketplace, and make easier the access to our users.

We are at your disposal for anything you would need, and we invite you to form part of the M-Inclusion project.

Sincerely, M-Inclusion Project Coordinator.

Figure 8: Disclaimer mail for the M-Inclusion Certified process

3.3. PROACTIVE APPLICATIONS SEARCH

Due to the concerns raised during the first review meeting about the quantity of the content hosted in the Marketplace, the Consortium took the decision to search and link social and inclusive applications from others Marketplaces, and classify them among the aforementioned M-Inclusions categories defined for the Marketplace. This task was assigned to the Partners with duties within the Marketplace task.

The impact result from this task is breathtaking: from 9 application hosted in the Marketplace in the first review meeting (M15), the marketplace has reached 4.340 applications in M28.

The searched applications have been reviewed to ensure that these applications can be part of the M-Inclusion Marketplace and that can contribute positively to the M-Inclusion community.


3.4. VISIBILITY

The visibility of the Marketplace has been improved considerably and it is one of the main points in the Marketplace improvements. This has been achieved mainly through the following two actions:

All the content in the Marketplace is now open for the Community. There is no need to be registered and signed up in the M-Inclusion Website to access to the Marketplace, to search for applications and to download them.

The Marketplace have been placed in a priority position in the M-Inclusions landing page during the website review process. The Marketplace is now placed as the first output of the project, along with the Open Innovation Services and the Best Practices. To make easier the access to the Marketplace for both Users and Developers, get your app and upload an app buttons were located in a visible position. Such modification encourages the visitor to access to the Marketplace.

Figure 9: M-Inclusion website Main page


3.5. MARKETPLACES MAIN PAGE

Last but not least, the next action was addressed to improve the M-Inclusion Marketplace, modifying the Marketplace main page with some improvements in usability and in the look and feel design.

A bar on the top of the Marketplace is reserved to host a selection of apps called Top Apps. This bar shows seven applications, which have the best punctuation within the marketplace. The objective of this bar is to show to the users some of the best applications in a very simple way.

A brief description of the M-Inclusion Certified label is included in the main page of the Marketplace with the objective to introduce to the users about its function. A link to the notice with all the information about the label is included.

Figure 10: M-Inclusion marketplace main page


4. DISSEMINATION

With the aim of reaching more users and developers using the Marketplace, several dissemination campaigns have been carried out both in Europe and Latam with the objective to spread the Marketplaces capabilities. Due to the Marketplace objective to join offer (developers) with demand (core users) of solutions, the dissemination activity is a key activity within the project.

In this sense, the most important communication campaign has been the mailing send to the Futuras Database, aimed to reach all the developers included on it. The following mail was sent on January 18th:

Developer or entrepreneur, what can M-Inclusion do for you?

Dear Campusero,

Do you want to turn your social innovative ideas in real

business opportunities?

If you have an app and you want to turn it into a business, M-Inclusion gives you the chance to share with our community of more than 600 technology-related organizations and social inclusion representatives and more than 100.000 potential impacts on social networks in order to find partners or investors, as well as provide access to an evaluation of Telefnicas INNOVATION 2.0 experts team, which will assess the potential of your initiative for being a product or service marketable for Telefnica and thus providing support and coaching services to entrepreneurs selected.

To access the service you can upload your idea at: http://www.m-inclusion.eu/content/share-project-ideas

More info at: http://www.m-inclusion.eu/news/m-inclusion-supports-good-ideas

Do you want to show your social app?

Our Marketplace offers more than 4000 quality apps covering the needs of social groups at risk of exclusion: disabled people, chronic patients, people living in isolated areas or low income sectors. M-Inclusion invites you to join our initiative uploading information about your social apps in our thematic Marketplace, an open door to the end-users looking for social mobile solutions.

More info: http://www.m-inclusion.eu/news/el-marketplace-de-m-inclusion-alcanza-las-4000-aplicaciones-disponibles

Figure 11: Mailing to Futuras database

The success of this campaign was overwhelming and Futuras developers answered in a very positive way to the communication, visiting the web, registering themselves and uploading applications within the marketplace. The next figure shows the success of the campaign:


Figure 12: Impact of the Marketplace mailing campaign

Other dissemination activities have been accomplished, such as the publication of news in the website and through social media about Marketplaces improvements and achievements.

Figure 13: Marketplaces new on the website


Figure 14: # 4.000 applications publication in Facebook

Figure 15: # 4.000 applications publication in twitter


In the Newsletter N 3, published on September 2013, the M-Inclusion Marketplace was the main piece of news with reference to the achievements and the creation of the M-Inclusion Certified label:

Figure 16: Extract of M-Inclusions newsletter n 3


5. CONCLUSIONS

During the second period of the project, the M-Inclusions Marketplace has suffered a radical change from the first idea shaped at the beginning of the project. Many improvement actions have been accomplished in order to create a real qualified marketplace with enough interest for both developers and users.

At this stage, M-Inclusions Marketplace contains more than 4.000 applications available in its database and classified in a unique categorization; such categorization was defined after an exhaustive analysis of users inclusive needs identified thanks to the work done with the end users stakeholders and adjusted for covering these users needs. This categorization provides an exclusive shape to the M-Inclusions Marketplace, which makes it totally different in comparison with the already available marketplaces.

The creation of the M-Inclusions certified label, offers a great added value for the users of the Marketplace, since it allows users to access to applications that have been tested by real people expert on the field and therefore prove the concerns of M-Inclusion consortium for the need of the end users. The process for labeling an application is a complicated activity, and even more for the social inclusive scope since such application have to fulfill the quality expectations from the final users.

In this sense, almost 200 applications have been granted with the certified label, which means that less than 5% of the total applications uploaded in the Marketplace have been awarded with this label.

On a daily basis, the already uploaded applications from the Marketplace are promoted through the M-Inclusion social networks profiles, granting dissemination and prestige to those applications and their developers.

Developers involved on developing inclusive applications appreciate the value of the M-Inclusion initiative since it provides significance and visibility to their work.

All the carried actions have redounded a very positive reaction from users and developers, with the pertinent increase on the users visits to the website and publication of applications from the developers.

Summarizing, M-Inclusions Marketplace is a showcase for those developers interested in inclusive activities and an important repository for the final users where to find, in an intuitive and easy way, all the existing applications to cover their inclusive needs in order to help them to reduce the risk of social exclusion and to make their life easier.

M INCLUSION D8.1.2 Report on Marketplace Results v.final

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