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Puma is one the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. 

It is the third largest sportswear manufacturer in the world behind Nike and Adidas. 

Puma is committed to working in ways that contribute to the world by supporting creativity, sustainability & peace. 

Puma’s sport performance and lifestyle labels include categories such as football, running, motorsports, golf & sailing.

Puma also has a ‘Black Label’ which showcases sport fashion collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro & Sergio Rossi. 

Puma’s shoe designs feature the distinctive ‘formstripe’ and their clothing, accessories and other products are adorned with the leaping puma. 

The sponsorship of sports teams has been a major factor in the marketing of Puma. They now sponsor around 30 national football teams globally as well as major athletes including the renowned olympic athlete Usain Bolt. 

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‘We are intensely aware of man as a machine and the body as a mechanism’ - OSCAR SCHLEMMER

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“A 19-year-old Japanese high school student's lifestyle and brand preference may be similar to a 30-year-old New York Black. Thinking attitudes & lifestyles are the two important factors that affect consumers most, so to create a unique brand attitude is the core of our brand marketing. We will definite as an active lifestyle. We hope the consumers would be our loyal customers even if they become 70-year-old grandmother."

“The core of Puma's market

segmentation is to firmly grasp the Early-Adopter.”

product.ezinemark.com

WHO DO PUMA TARGET?

LOOKBOOK PROFILES

B L A C K L A B E L

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