Trend Forecasting Project - Puma

48
1

description

Trend forecasting presentation for AW13/14, tailored to Puma

Transcript of Trend Forecasting Project - Puma

Page 1: Trend Forecasting Project - Puma

1

Page 2: Trend Forecasting Project - Puma

2

Puma is one the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. 

It is the third largest sportswear manufacturer in the world behind Nike and Adidas. 

Puma is committed to working in ways that contribute to the world by supporting creativity, sustainability & peace. 

Puma’s sport performance and lifestyle labels include categories such as football, running, motorsports, golf & sailing.

Puma also has a ‘Black Label’ which showcases sport fashion collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro & Sergio Rossi. 

Puma’s shoe designs feature the distinctive ‘formstripe’ and their clothing, accessories and other products are adorned with the leaping puma. 

The sponsorship of sports teams has been a major factor in the marketing of Puma. They now sponsor around 30 national football teams globally as well as major athletes including the renowned olympic athlete Usain Bolt. 

Page 3: Trend Forecasting Project - Puma
Page 4: Trend Forecasting Project - Puma
Page 5: Trend Forecasting Project - Puma

5

Page 6: Trend Forecasting Project - Puma
Page 7: Trend Forecasting Project - Puma
Page 8: Trend Forecasting Project - Puma
Page 9: Trend Forecasting Project - Puma
Page 10: Trend Forecasting Project - Puma
Page 11: Trend Forecasting Project - Puma
Page 12: Trend Forecasting Project - Puma

12

Page 13: Trend Forecasting Project - Puma
Page 14: Trend Forecasting Project - Puma
Page 15: Trend Forecasting Project - Puma
Page 16: Trend Forecasting Project - Puma

16

Page 17: Trend Forecasting Project - Puma
Page 18: Trend Forecasting Project - Puma
Page 19: Trend Forecasting Project - Puma

19

Page 20: Trend Forecasting Project - Puma
Page 21: Trend Forecasting Project - Puma
Page 22: Trend Forecasting Project - Puma
Page 23: Trend Forecasting Project - Puma
Page 24: Trend Forecasting Project - Puma
Page 25: Trend Forecasting Project - Puma
Page 26: Trend Forecasting Project - Puma

26

Page 27: Trend Forecasting Project - Puma
Page 28: Trend Forecasting Project - Puma
Page 29: Trend Forecasting Project - Puma
Page 30: Trend Forecasting Project - Puma
Page 31: Trend Forecasting Project - Puma

31

Page 32: Trend Forecasting Project - Puma

32

‘We are intensely aware of man as a machine and the body as a mechanism’ - OSCAR SCHLEMMER

Page 33: Trend Forecasting Project - Puma

33

Page 34: Trend Forecasting Project - Puma
Page 35: Trend Forecasting Project - Puma
Page 36: Trend Forecasting Project - Puma

“A 19-year-old Japanese high school student's lifestyle and brand preference may be similar to a 30-year-old New York Black. Thinking attitudes & lifestyles are the two important factors that affect consumers most, so to create a unique brand attitude is the core of our brand marketing. We will definite as an active lifestyle. We hope the consumers would be our loyal customers even if they become 70-year-old grandmother."

“The core of Puma's market

segmentation is to firmly grasp the Early-Adopter.”

product.ezinemark.com

WHO DO PUMA TARGET?

Page 37: Trend Forecasting Project - Puma

LOOKBOOK PROFILES

Page 38: Trend Forecasting Project - Puma
Page 39: Trend Forecasting Project - Puma

B L A C K L A B E L

Page 40: Trend Forecasting Project - Puma
Page 41: Trend Forecasting Project - Puma
Page 42: Trend Forecasting Project - Puma
Page 43: Trend Forecasting Project - Puma
Page 44: Trend Forecasting Project - Puma
Page 45: Trend Forecasting Project - Puma
Page 46: Trend Forecasting Project - Puma
Page 47: Trend Forecasting Project - Puma
Page 48: Trend Forecasting Project - Puma

48