Buying, forecasting and trend analysis

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1 Electronic Submission Coversheet TO BE COMPLETED BY STUDENT This is my FINAL submission for this assignment By electronically submitting this work, I certify that: This assignment is my own work It has not previously been submitted for assessment Where material from other sources has been used it has been acknowledged properly This work meets the requirement of the University’s ethics policy Student Name: EMMA SALTER Student Number : Q79750117 Faculty: FMAS Level of study: 6 Course title: Writing fashion and culture Unit title: Buying, forecasting and trend analysis Assignment title: Buying project Assignment tutor: Sarah-Leigh Wade Word count: / Learner request for feedback: Emma Salter/ Q79750117/CJO630

description

Unit module by Emma Salter for Writing fashion and culture course at Southampton Solent University

Transcript of Buying, forecasting and trend analysis

1

Electronic Submission Coversheet

TO BE COMPLETED BY STUDENT

This is my FINAL submission for this assignment

By electronically submitting this work, I certify that:

• This assignment is my own work

• It has not previously been submitted for assessment

• Where material from other sources has been used it has been

acknowledged properly

• This work meets the requirement of the University’s ethics policy

Student Name: EMMA SALTER

Student Number : Q79750117

Faculty: FMAS

Level of study: 6

Course title: Writing fashion and culture

Unit title: Buying, forecasting and trend analysis

Assignment title: Buying project

Assignment tutor: Sarah-Leigh Wade

Word count: /

Learner request for feedback:

Emma Salter/ Q79750117/CJO630

2

TO BE COMPLETED BY STAFF

Tutor feedback:

Areas of Strength:

Areas for Improvement:

Grade mark:

Submitted on time (Y/N):

Tutor signature:

Date:

Emma Salter

Buying, Forecasting and Trend Analysis

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By Emma Salter

“Trend Analysis is the practice of collecting

information and attempting to spot a pattern, or

trend, in the information”

Contents

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• BRIEF – PG 3

• INITIAL RESEARCH – HISTORICAL

– PG 4

• INITIAL RESEARCH –

CONTEMPORARY – P6 5

• CONCEPT – PG 6

• NASA MOOD BOARD PG 7-8

• ERA – 1993 – PG 9

• DEVELOPMENT IDEAS PG 10-12

• COLOUR PALETTE – PG 13

• FABRICS – PG 14-16

• EMBELLISHMENTS – PG 17-18

• TOPSHOP COMMERCIAL CASE

STUDY – PG 19

• ASOS COMMERCIAL CASE STUDY

– PG 20

• FENDI CATWALK CASE STUDY –

PG 21

• STREET STYLE – PG 22

• TREND GARMENT VISUALS – PG 23-31

• MAKE UP AND HAIR VISUALS – PG 32

• IDEAS FOR CAPSULE COLLECTION – PG 33

• TREND ADAPTED TO BRAND – TOPSHOP – PG 34

• A/W 13/14 ADAPTION – PG 35

• FINAL COLLECTION SAMPLE – PG 36

• EVALUATION – PG 37

Brief: Macro Trend Spring Summer 2013

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This is a portfolio featuring moodboards

and written work that documents a unique

trend for s/s13.

This is a portfolio to document a

trend throughout stages from

research, development, concept

and final commercial fashion

range.

graphics catwalk

colours

trends

Initial research - Historical

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Accessories

• conch shell necklaces,

• straw hats,

• chunky wedge heeled

platforms,

• knee high boots,

• dolly shoes

Hair

• Fringes

• Straight and smooth,

Jennifer Aniston was a

hair icon of the early

90’s.

• Pixie haircuts

Fashion

the hippie floral dresses

turtle neck shirts,

lace blouses,

gypsy tops,

long floral skirts,

olive green dresses,

yellow shortails,

overalls as playsuits

“the beginning of rebellion

influenced by iconic supermodels Kate Moss and Naomi Campbell which also

transcended to the 2000s” and caused a rejection towards fashion and saw the adoption of tattoos, body piercings other than ears. This led towards the popularization of the casual chic look, including T-shirts, jeans, hoodies, and trainers. The mid 1990’s saw the revival of 1960’s amongst America, Britain and Australia. In the late 1990’s women wore pastel colours like pink or baby blue, fleeces, tank tops revealing the midriff and union jack motifs inspired by the Cool Britannia movement. In Britain and the US fashion was popularized by contemporary R&B and jungle music resulting in iconic accessories such as hoop earrings, jelly shoes, bandanas and animal print.

Historical research shows me that 20 years ago, fashion

history saw the revival of 1960’s shapes and cuts. The 1990’s

was the genesis of two shifts in western fashion.

Initial research - Contemporary

Nasa solar flare

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Economy

Markets

World affairs

Global events

Politics

Consumer behavior

Spring/

Summer

2013

Fashion design

Street style

This research factor’s this diagram, politics and

new job’s see more disposable income, profiting a

percentage spent in fashion.

Sports event’s mean women are being left to shop

while the men are watching rugby.

Nasa flare indicates ‘2012 end of the world’

scenario and offers a great concept for colour

scheme with fire reds, bright oranges, sun yellows

mixed with the colour galaxy/space theme.

Contemporary

research into

global events

happening in the

year 2013 – ‘From

2013 the UK will

become the first

G20 government to

meet the UN target

of spending 0.7% of

natural income on

international

development’ –

conservatives.com

Nearly 1.2 million

new jobs in the

private sector,

700,000+ jobs

2013 Rugby

league cup

Concept – Aerodynamics, futurism and solar.

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“Solar flares are powerful bursts of radiation.

Harmful radiation from a flare cannot pass

through Earth's atmosphere to affect humans on

the ground, however -- when intense enough --

they can disturb the atmosphere in the layer

where GPS and communications signals travel.

This disrupts the radio signals for as long as

the flare is ongoing, anywhere from minutes to

hours”

The historical and contemporary research that

I have conducted has given me starting points

for a trend concept, I have decided to use the

NASA solar flare as my starting point.

Increased numbers of flares are quite

common at the moment, since the sun's

normal 11-year activity cycle is

ramping up toward solar maximum,

which is expected in 2013. The galaxy

as a print forms a great colour

palette for my trend.

I would like to use the concept of shapes from

this solar outburst into my trend, aerodynamic

streamline cuts and garment shapes form a link to

this outbursts of light and flares.

Using these bright

forms of colours I

can create a splash

of schemes in my

trend that relate to

spring summer colour

palettes using

60’s/90/s inspired

styles

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NASA SOLAR FLARE MOODBOARD

The Sun

Red aura inspired –

blood, blood cells

Aerodynamics

Initial inspiration of concept developed in

to trend & aesthetics such as colours and

textures emerge. Shapes form aerodynamics

and link to fashion.

Painting by Pat Rawlings

for Nasa

NASA SOLAR FLARE MOODBOARD

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The Sun Focusing on the space

element of the Nasa

solar space and

inspiration taken from

galaxy/cosmic which is

an emerging trend

already in 2012.

Rocket to

galaxy

inspiration

Beauty Make-up

Music – Karen O (Yeah

Yeah Yeahs) to street

style –

stylesightings.com

ERA -1993 FASHION

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Annievought.com

Virgen art and supermodel

icons of the 90s

Furistic space themed

on the catwalk

Rock, grunge,

dark monochrome

60’s

to

90’s

Development Ideas

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Combining historical and contemporary research, I can see a trend forming combining geometric prints with aerodynamic shapes

in a solar pallete, I would like to use the colour scheme of the concept with Spring Summer impulsive colours such as Neon

Orange, Sunny Yellow, Shimmering Pink, Tan, Peach, Teal and Nude Salmon with clean cut black and whites in a geometric

graphic combination print.

Here are three images reflecting graphics, street style, catwalk and high street for s/s13 using my idea of 60s/90s solar

geometrics.

graphics Street

style –

susie

bubble

Balmain at

paris

fashion week

- designer Topshop s/s13

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DEVELOPMENT IDEAS

60’s workwear

Block colours and

short cut styles

60’s style

contemporary

60’s hair and makeup

with futuristic features

Style Icon haircut

Street style and

bloggers adaptations

These ideas are

starting to form

colour and print

ideas for my trend

collection, florals

and geometrics with

bright colours and

neutral contrasts.

Print Idea’s

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I have noticed a pattern in colour schemes surrounding the era and

theme of my trend. The 90’s saw a lot of neutral, raw hue’s with

magnetic warmth; peaches, salmon, orange, yellow, tan. The theme;

solar and space; surrounds electric cool colours like black, navy,

dark grey, green. Mixing these two palettes together can form

combinations like tessleated prints like the artwork below.

Amalgamating light and dark can frame a shape and form a basic print

to incorperate throughout my capsule collection.

Colour Palette

Spring accents

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This is the core colour

palette I will be using to

illustrate my macro trend.

Using pantone I have selected

hues that will be reflected

in my accent colour garments

and the core colours that

fall into autumn winter.The

image of pantone colours

above is the core colour

palette for my trend.

Pre autumn winter palette; black, navy, dark grey, green, deep red

High summer accents

Fabric idea’s and swatches

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Mary Katrantzou style swatches of fabric and

prints, these prints would be perfect for my

trend as they incorperate summer and

futuristic graphics, linking back to my

aerodynamic trend these shapes add character

to my trend for spring summer.

Classic denim fabric for

jeans and shorts, I want to

use a light denim instead

of any other shade as this

has a more summer vibe to

it.

“In summers, the best texture

is one that soaks sweat and

gives you a cool feeling.

Cotton is no doubt the best

deal. Extremely light and water

resistant, nylon is another

good alternative. Linen can

also be opted for as it is

sheer light, but develops

wrinkles very soon. Its not

very suitable if you are

traveling. If you are looking

out for some real cheap pocket

friendly stuff, then you can

try out polyester. Well when

the talk is about easy washing,

micro fibers are just apt.”

Fabric

Here are some fabric ideas for the later months in

my trend, as summer is ending, layering has become

a nessecity and requires bulkier fabrics and

prints. I have decided on a light denim, as summer

is still not over denim is a staple and everyday

wear. Can also be used varied – shorts, ¾ lengths

and regular length jeans. Keeping with the colour

palette and 1960’s floral, sunflower prints was a

key print for me. The use of blue and peach will be

used in the style of preppy plaid and the velvet

will be an early trend for autumn winter dresses.

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Denim

Velvet Ditzy floral Preppy plaid

Textures

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The common textures that have a pattern in my

theme are metallics, the shine of sequins

connotes light and warmth of solar, and the

small geometrical shapes form a versatility to

styling. Layering and androgynous styles

reflect futuristic use of materials and 21st

century styles. I love the use of gold and

silver which suits my theme and era perfectly

and is something I will consider to develop

for my final trend piece. The pictures I have

collected show a avant-garde streamline

silhoettes in the garments and hair,

particularly the far right image on the middle

row. The image on the middle bottom row also

has a space theme effect, the sequin blazer

and 80’s inspired shoulder pads give off a

astronaught-esque look.

Embellishments

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Here are some

embellishment ideas for

my trend. I have chosen

metalic studs and

spikes to represent the

futuristic/90s grunge

aspect and glitter and

gold to show solar

galaxy concept, the

gold chains are very

90’s too. I like the

idea of this 60’s style

cut out cape and would

like to include cut out

features in my

collection.

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Geometric prints,

angular shapes,

streamline styles

Earth textures, deep

layering

Interior design,

art and substance

influence

Feminine nature

florals – late

60’s/70’s idea

Artistic, graphic

print, 3-D

Futurism

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Topshop - commercial/high street Here are some examples from high street fashion retailer Topshop’s

current range, there is influence of the 1990’s with the dark

grungey tones in the models makeup and styling, the use of garment

shapes and cuts show a basis of next years spring summer collection,

60’s style mini skirts, masculine blazers, knee high boots and

florals. Which are all elements of my research so far into retail 20

years ago.

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Asos – online fashion retailer Here is online fashion retailer Asos’ spring/summer 2013 collection, I feel that

it embarks all of the points I have researched into my trend using the 1960’s

revival of gypsy tops, long skirts, trouser suits and chunky wedge. Also the use

of model styles that ‘hippy’ look. The colour scheme is on point too, tan and

yellow, green and white and also length and fit has a lot to do with my

research.

Fendi - designer

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Here is italian designers

Edoardo and Adele Fendi’s

catwalk collection for

spring/summer 2013. There is a

futuristic element within the

first picture, the peplum shape

has been popular this year and

creates an overskirt and

research has shown me that

layering is a particular style

for space/earth/solar theme.

Also the use of shiny glittery

fabric adds a space element.

The accessories in this

collection use my idea of

geometrics and the image bottom

right has an aerodynamic

streamline ensemble.

Street Style

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Here is a selection of street style images

that have been influenced by my theme,

aerodynamic cut shapes like the style bubble

image on the far right, and futuristic style

garments like the black and white image

above.

Trend Garment Ideas

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• Jersey basics (t-shirt, vest, leggings)

Polo crops, cut out tops, bicycle/3/4 length leggings,

oversized vests.

• Fashion top (day and evening options)

Geometric prints, galaxy prints, embellishments studs etc

• Layering options (knits, waistcoats etc)

Blazer ¾ length sleeves, light oversized thin knit

grunge/holed/mesh

• Dress (day and evening options)

Short mini skirt dress, bodycon, polo neck dress, midi

length for evening

• Shorts

Denim shorts, print shorts, oversized shorts

• Trousers

Cropped, high waisted, tapered

• Jeans

High waisted levis, print jeans

• Coat

Trench, parka, light and nude colour

• Hosiery

Frilly socks and knee high socks

• Complementary accessories

• Complementary footwear

Garment variation visuals – Jersey Basics

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Jersey basics – big 90’s influence, loose baggy crop tops to keep cool and look cool in the high summer,

team with high waisted jeans and thin knit jumper in the spring.

These kinds of

tops are found

mostly on the high

street and any

retailler will

produce them as

they are made from

cheap jersey

material and in

constant need. Can

add to any high

waisted trouser to

appear stylish.

I would like to

keep these to

the core colour

palette and

have the

fashion tops

showcasing the

futuristic

prints and

solar reference

as these basics

are a staple

garment.

Elbow

length

sleeves

Bodycon

Garment variation visuals –leggings, trousers, shorts and jeans

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Vintage levis are a essential

staple, shorts worn in the day

in summer and jeans in the day

in spring

Mary Katrantzou style

graphic print tapered

trousers with 90’s high

waist influence

Printed graphic cycle shorts, with

galaxy print! Nude ¾ length leggings

and high waisted gingham shorts with

60’s influence

Modern take

on bicycle

shorts, knee

length.

Great for

under mini

skirts in

the summer.

Garment variation visuals – fashion top

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Geometric print

shift tops and

blouses, stud

embellishments for

the evening and

casual galaxy tee

and geometric plan

top for day

Futuristic prints add fun character to a dull

shaped top

The geometrics and galaxy prints make these

fashion tops more luxurious to the basics

and can be adapted to the catwalk better

than the high street because of the print

quality and time gone into producing it.

Garment variation visuals - layers

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Geometric light print ¾ length sleeve blazer representative of the 60’s androgynous look. Plaid oversized

jumper, thin holed knit mesh jumper just to thrown on in the cold evenings in spring.

Grunge and 60s combined, in summer wear with

futuristic straight top sunglasses for the

aerodynamic trend

Garment variation visuals –Dresses (night and day)

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• Dress (day and evening options)

60s and 90s inspired cut

out dresses, featuring

streamlined bodycon

enhancing shapes with

aerodynamic feel

Floral midi dress, plain

asymetric dress and cut out

with flippy skirt are garments

for daytime

Bra and skirt dress, bodycon polo

neck dress and full embellished

skirt dress for evening wear

Garment visuals - bottoms

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Bottoms: Shorts,

Trousers, Jeans

Denim shorts, print shorts,

oversized trousers, cropped

length, high waisted shorts,

tapered, levis high waisted

jeans, printed jeans.

Summer styles, early spring jeans

and trousers then shorts for high

summer temperatures. I think the

high waisted element really comes

across with a 90’s vibe, cropped

trousers were very 90’s supermodel

style and I would love to

incorperate this stlye into my

trend. The shapes of the shorts

are figure hugging and shapely,

giving off a aerodynamic style so

that they form a shape streamlined

to look good.

Frilly socks are on

trend and add a

feminine girly look to

any outfit, these will

look great with the

cropped trousers

Garment visuals - Coats

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Coats for spring:

Trench coat will be best suited to spring as it is lightweight but

still keeps in warmth, the nights will be chillier than the summer

nights so its length is key to the temperatures. The colour scheme

will be light neutrals and beiges as not to flamboyant the colour

scheme of the tops and printed shorts.

Coats for summer:

Parka coats will be best suited to

summer because they are shorter in

length compared to the trench coat

designers but are still lightweight and

stylish, light and nude colours will be

the styles just like the trench coat as

not to take away from the garments

visuals.

I don’t want to feature too many styles

of coats in my trend collection because

the colours and garments are set for a

hot spring summer and coats will bulk

up the lightweight style of the trend

im forming.

Prada and topshop unique

catwalk images here have used

long socks with their short

dresses, I would like to use

this style with my coats and

have knee length socks as an

accessory with those

Garment visuals - Swimwear and accessories

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The swimwear focus will

be on the futuristic

shapes and aerodynamic

streamlines. The colour

scheme will be like

solar flares of colour

and prints, I would

like an all black

collection of swimwear

with splashes of colour

like the image on the

left.

The sunglasses will

have a strong decade

influence, like these

big round john lennon

style glasses from the

60s and the ultraviolet

style from the 90s.

The jewellery

teamed with the

swimwear will be

chunky and

shapely, the

clean cut

triangle shapes

will go well with

the streamline

garmetns and the

playful coloured

bead necklace is

very 90s

inspired.

Make up and hair moodboard

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Makeup and hair

Here is a moodboard of hair and makeup I

would like to include in my trend

collection, the colour schemes fit in

with the garment palettes and the shapes

are very aerodynamic. The hairstyles I

have tried to reflect a 60’s and 90’s to

today relevance but keep in with a

streamlined futuristic style.

Makeup hairstyles

Ideas for capsule collection

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Here are some of my own sketches that I have drawn inspired by the images I have

collected in this portfolio. They are basic drawings but I have got a trend of high

waisted skirts and shorts and cropped tee’s, which will be the main feature in my trend

as I can adapt this to high street retaillers such as topshop who have this in their

basic range.

I can see a

strong

60’s/90’s

influence in

these

designs. At

the time I

wasn’t sure

on prints so

these will be

added later.

Trend adapted to brand

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I think that my trend is already quite commercial as I have taken a lot of influence

from retailler collaboraters such as Mary Katrantzou who has worked with topshop,

and the basic jersey fabrics and styles relate to high street fabric budgets so this

trend would fit in with high street brands.

This look is becoming more evident on the catwalk as designers take influence from

street style, the high street wearers, and forming their own collections so this

trend would also be adaptable on the catwalk. I think the prints and graphics appeal

more to the catwalk as they will cost a lot more to be printed making the garment

more costly but the more basic styles of garments would work with the high street, a

mix of the both makes this trend adaptable to the high street.

The high street brand I think this trend works more with is topshop because it is

the popular highstreet shop that provides uniform for the entire female population

of the uk aged between 17-21 and the vast majority of these females congregate on

university campuses, making this a trend for young people created by a young person

myself.

Prints and high

waists

Futuristic sunglasses

Mary matrantzou florals

and streamline cut

garments

Grunge print with 90s

influence

Block colour, 90s

hairstyle

Trend adapted for Autumn/Winter 13/14

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Louis Vuitton recently unveiled its unique Objets Nomades

Collection to Europe which is currently on display at the brand’s

New Bond Street Maison in London.

The products that have crafted the collection are “a series of

objects connected to travel”. The brief behind these designs was to

create “limited edition foldable and modular furniture, or other

portable accessories which facilitate the life of modern

travellers.” - Louis Vuitton

This latest addition to the Louis Vuitton portfolio encompasses the

trends that MPDClick have forecasted for the coming S/S 13 and A/W

13/14 seasons. The trend Modern Artisan, for the S/S 13 season

focuses strongly on how luxury brands market true craftsmanship, as

well as the celebration of techniques steeped in quality and

heritage that have been passed down through generations. With the

increase of outdoor pursuits and adventure, collections like this

will become a vital theme for future trends.

A/W 13/14 will see an adapted muted tone of floral and

graphic prints, with a sixties feel. The skirts will be

longer and the shoes chunkier, like this doc martins with

graphic prints. The extract on the left has aerodynamic

streamline object images that shape the items in a

innovative way like the garments will in this collection.

Final collection examples

38

High summer End of summer Spring

High summer

outfit uses

the 90’s/60’s

style

garments with

graphic

prints and

florals, the

glasses and

handbag give

it a

futuristic

feel and the

shapes are

representativ

e of

aerodynamics.

End of summer

outfit has a

streamline

coat and uses

the basic

crop top and

high waisted

skirt

featured in

the garment

visuals with

a 60s

inspired

heel. This

outfit has a

modern toned

down

futuristic

approach.

This spring outfit

incorperates the

60s cut out cape

look with a crop

and high waist

ensemble.

Evaluation

39

I am pleased with the way my trend has formed.

The transformation from initial ideas and

decades to final collection has shown a

development in 60’s and 90’s styles and

garments, with futuristic prints and graphics

and fiery solar flare colour palettes. I feel

that my collection has embarked all of the

research I have conducted, the final collection

is a true reflection of the decades and the

aerodynamic garment ideals that I first set out

with. This collection is destined for the retail

environment as the fabircs and styles are easily

adaptable to everyday wear and using affordable

pieces. The trend focus of aerodynamic, futurism

and solar is reflected in the colour palette

more than print, as summer has a high focus on

colour and style, minimal use of prints

throughout the collection adds a unique style

and starting point to the whole trend. For

example one geometric print top with all the

colours can spark off so many different styles

taking influence from each of the colours used

in the one top, forming a co-ordinated fashion.

This collection is definitely something I would

wear myself and I have aimed it at people my

age. The style of the portfolio uses elements of

Company Magazine house style, the courier font

on a coloured background and underlined text

makes a quirky young style. If I were to improve

my portfolio I would try to make galaxy print

using paints and bleach onto jersey to see how

this look can be adapted for DIY as that is a

trend forming with youtube tutorials and

bloggers making my trend more versatille.

Bibliography

40

PG 1. Wgsn trend forecasting http://www.wgsn.com

PG 5 Figure 1, contemporary dress, only-apartments.com

PG 6

http://www.nasa.gov/mission_pages/hubble/science/fomalhaut.html

http://www.handbagsgeek.com/fendi-springsummer-2011-show/

http://www.fashionreview.com.au/womenswear-trends-summer-2013/

http://www.universetoday.com/14645/2012-no-killer-solar-flare PG 10 http://www.maycieafterfive.com/2012_08_01_archive.html

http://www.stylebubble.co.uk/style_bubble/2010/03/spring-

solution.html

http://fashion.telegraph.co.uk/Article/TMG9571615/1182/Paris-

Fashion-Week-Balmain-springsummer-2013.html

http://www.lmcworldwide.com/blog/2012/11/08/michelle-humphrey-

topsho-ss13/ PG 12 http://kalaeallday.blogspot.co.uk/2012/07/mary-

katrantzou.html

http://www.lmcworldwide.com/blog/2012/11/08/michelle-humphrey-

topsho-ss13/ PG 13

http://www.pantone.co.uk/pages/pantone/index.aspx PG 14 Mary katrantzou -

http://www.bing.com/images/search?q=mary+katrantzou+fabric&view=det

ail&id=1AB34F012F122B73C21106C7CAE4BD04DE06DB03

Cotton - Cotton photo from the USDA ARS Image Gallery .

Pg 15 http://sammydvintage.com/vintage-style/90s/1990s-fashion-

thrift

http://dittofabrics.co.uk/index.php?route=product/search&keyword=de

nim&page=2

http://www.coroflot.com/slwilkin/FOREVER-21

https://store.fabrics-

textiles.com/product_info.php?products_id=981&osCsid=mnhwmjuoy

PG 19 – topshop.com

PG 17 http://www.rucraft.co.uk/papercraft-and-

cardmaking/papercraft-and-cardmaking-embellishments/glitter-

dots-metallic#.UMncAkI-5hM

http://matterofstyle.blogspot.co.uk/2011/01/sass-and-crystal-

studs.html

http://peanutbuttered.com/tag/spikes-and-stud-embellishment/

http://nicholasoliver.buzznet.com/user/journal/5128491/head-

still-somewhere-90s/

http://www.etsy.com/listing/112720374/vintage-60s-abella-paris-

royal-blue

PG 20 – asos.com PG 21 – fendi.com

PG 22 – my pinterest moodboard collections

http://pinterest.com/emmasalterr/street-style/

PG 23 http://fashionista.com/2011/06/the-ten-best-

fashion-illustration-blogs/

http://trendland.com/kathryn-elyse-fashion-illustrations/

http://adamwilkinsondesign.blogspot.co.uk/2007/07/jason-

brooks-digital-illustration.html Pg 25 http://styleclone.com/8206/trend-2010-cycling-

shorts/

https://marketplace.asos.com/boutique/loving-

youth/blog/high-waisted-90s-levis-jeans

http://www.coatsindustrial.com/en/apparel/leather-

wear/trousers Pg 26

http://www.wonderlandmagazine.com/2012/04/wonderl

ust-milly-simmonds/120325_milly__149low/

https://svpply.com/item/1628148/Galaxy_Print_Top

PG 27

http://www.etsy.com/shop/NewmanHall?sold_listing

_id=92473122

PG 28

http://www.bengtfashion.com/collection/clothing/t

hree-floor-orient-dress/

http://keungzai.wordpress.com/2012/12/04/vogue-

co-uk-online-fashion-week-ss13-preview-day-2/

http://fashionfinder.asos.com/womens-Motel/Motel-

Zabby-Sleeveless-Turtleneck-Dress-in-Black-Batik-

Tie-Dye-1776123

http://www.burdastyle.com/pattern_store/patterns/

60s-dress-by-alexandra PG 30 Trench -

http://www.bing.com/images/search?q=summer+trench+c

oat&view=detail&id=EEC09B9B05FE3CE46A8547F4A766AE3A

2E7CE96B

Parka -

http://www.bing.com/images/search?q=summer+parkas&v

iew=detail&id=22C51A1867C09AD67A7CB1DC25B75F5B60279

9CA

Over knee sock -

http://www.bing.com/images/search?q=Socks+Over+The+

Knee+catwalk&view=detail&id=C783FD709AD23FA495FB5DF

EB8454AF2B08665AD

Bibliography continued

41

PG 32 2 models -

http://www.bing.com/images/search?q=topshop+s%2fs13&view=detail&id=

00AD7D8352B432323D1507E7A50A4969D1D758C8

Marc jacobs -

http://www.bing.com/images/search?q=+s%2fs13+makeup&view=detail&id=

89400D133BBF70A20992397CA0355BD915003BF7

Purple hair - colored hair | Tumblr

Ponytail - Pony in the 50s Look hairstyles 2012

PG 34 Images courtesy of topshop.com and stylebubble.com PG 35 Top and skirt - http://nowfashion.com/formal-a-w-

2012-2013-lb-1873.html

Objects – louis vuitton mudpie.co.uk

http://trendjournal.mudpie.co.uk/?cat=3&paged=3

I have tried to source images and credit where possible,

although I started doing this part way through the

portfolio so some image credit is missing.

Images on PG30 are my own sketches of my trend collection

www.mudpie.co.uk/trendjournal

Portfolio presentation has been influenced by some elements

of Company magazine December ‘13