Loyalty + THE MODERN BRAND

How did we get here?Airline loyalty godfathers

Dilution of loyaltyExpectation of reward

THE crazy IDEA

TREND #1

SECONDS

TREND #2

BRAND Heritage

BRAND

Baggage

TREND #3

TREND #5: Advocacy-for-Hire - Marriott Points for Posts Campaign

TREND #7: Loyalty, Table for One

Personalized Recognition Programs

Why CRM?

Our Research Helped Us Boil It Down:4 Key Areas of Focus in Guest Experience

What We Learned: Gen Y will play key role in future loyalty strategies

… Although many disregard Gen Y loyalty & future purchasing power

What We Learned: Top Fundamental Hotel Loyalty Technology Needs

TECHNOLOGY-Powered RELATIONSHIPS?