Apple Brand Loyalty

by Ignazio Panades

Proprietary technology

Great interaction between Apple products can generate a loyal customer base, but there’s a risk of alienating first time buyers because of poor cross-platform compatibility

Apple CultApple Cult

Advertising and launch videos always project generation-changing productsExample: iPhone 4S

Apple offers the

best User

Experience

ex

Reality distortion field

Consumers who buy an Apple product automatically believe that it is the best product in the market without even considering the competition

Differences with other brands:

Distribution, timing and

pricing strategies

Desirability

Conclusion: In contrast to popular opinion, Apple’s success is driven less by the company’s products and more by the company’s marketing and business strategies. Brand loyalty is a consequence of all the success factors.