Traveler Loyalty & the Modern Brand
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Loyalty + THE MODERN BRAND
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Traveler loyalty & the modern brand covers key emerging trends and statistics on the current state of loyalty in the travel industry with hotels and airlines specifically. Highlights include top emerging loyalty trends and consumer behaviors that impact traveler loyalty and will influence how we define, reward and recognize our most valuable customers while building real, meaningful relationships that can evolve into the holy grail of loyalty.
Transcript of Traveler Loyalty & the Modern Brand
Loyalty + THE MODERN BRAND
How did we get here?Airline loyalty godfathers
Dilution of loyaltyExpectation of reward
THE crazy IDEA
TREND #1
SECONDS
TREND #2
BRAND Heritage
BRAND
Baggage
TREND #3
TREND #5: Advocacy-for-Hire - Marriott Points for Posts Campaign
TREND #7: Loyalty, Table for One
Personalized Recognition Programs
Why CRM?
Our Research Helped Us Boil It Down:4 Key Areas of Focus in Guest Experience
What We Learned: Gen Y will play key role in future loyalty strategies
… Although many disregard Gen Y loyalty & future purchasing power
What We Learned: Top Fundamental Hotel Loyalty Technology Needs
TECHNOLOGY-Powered RELATIONSHIPS?
