Ti e tfn - key areas to focus on while scaling your business - the baker's dozen

Post on 12-Jul-2015

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Transcript of Ti e tfn - key areas to focus on while scaling your business - the baker's dozen

S C A L I N G U P

S N E H J A I N

T H E

DO YOU NEED TO SCALE UP?

ARE YOU READY TO SCALE UP?

Capacity Augmentation

Growth v/sProfitability

• Get investors on board

• Agree on break-even timelines

Proof of Concept

• 19/10/12 –24/01/13

WHEN YOU SCALE UP, ENSURE …

Every store should make money!

(Store Economics)

• 100 stores in 2002 – cut by half

• Got out of wrong cities! (Nagpur, Indore, Bhopal)

You cannot manage everyone and

everything yourself

• Develop a team; Build people internally

• Projects

• Operations

• Marketing and Business Development

• Leverage technology

• Cloud based billing software

• Centralized monitoring

WHEN YOU SCALE UP, ENSURE …

Consistency, consistency and consistency

• Use local ingredients

• Every store should look & feel the same

• Get a prototype model in place

• Product consistency – central mfg, premix, detailed standards

Customers are different at different places

• Product range

• Starbucks food range in India

• Burger King – no beef in India

• Services

• Home Delivery in Mumbai v/sAhmedabad?

• Timings

• The Baker’s Dozen store in Oshiwara

• Pricing

• Theatre tickets

• How much is customer willing to pay?

THANK YOU

Contact me at

sneh.jain@mimansaindustries.com

for more happy bread!

BREADS

O U R

AND 150

MORE

VARIETIES

IN THE

FUTURE!!

BRIOCHE

PAIN AUX CEREALESPAIN COMPLET –

MULTI GRAIN

FOUR GRAINFOCCACIA

All our breads are handmade using our own, unique long fermentation

process and recipes for maximum flavour and keeping qualities. They are

made with fully natural ingredients with no flour improvers or emulsifiers.

ROADS TO OUR CUSTOMERS

O U R

ENTRANCE FACADE

MENU WALL AND CASH COUNTER

SHOP INTERIOR

SHOP INTERIOR

SHOP-IN-SHOP FORMATS

O U R

BAKERY