LEARN THE

OF PERSONALIZATION

‘Three R’s’

To make your personalization efforts truly effective, A.T. Kearney Partner Adheer Bahulkar provides retailers

with the critical “three R’s”:

RIGHT STORY

Focus on distinct attributes of the

brand or product and tell a story rather

than relying on “me too” discounts.

1

Paid media and even paid referrals are

losing their punch. Like-minded shoppers

sharing their experience works the best:

“Give your potential shoppers an easy-to-use

platform and the freedom to express themselves,

and get out of the way,” said Bahulkar.

RIGHT WAY

2

Understand where the shopper is on her

path to purchase, and target the message

at an optimal time in her journey.

RIGHT TIME

3

LET’S GET PERSONAL!For more holiday marketing tips, download

the Retail TouchPoints 2016 Holiday Guide.

Download the 2016 Holiday Guide now!