Personalization Insights Digital signage REACH...

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OVERVIEW INNOVATIVE SOLUTIONS FOR RETAIL The retail environment is a fickle place. How do you know what will attract consumer attention when they walk in the door? Do they like what they see when the step over the threshold or does the arrangement of products, and their interaction with your staff, leave them strangely dissatisfied? Unfortunately, the only way to really find that out today has been through surveys which are time-con- suming and only partially accurate. But what if you could understand what consumers were thinking and feeling with your retail experience through facial and emotional recognition? FaceMedia has done just that with their FaceBoard Retail real-time digital signage platform and Automat- ed Customer Satisfaction Score. This powerful combination of face and body-detection technology and web-based software provides an end-to-end solution for customer analytics to ensure the best possible retail environment. Digital signage & Visual analysis Solution for retail Personalization BENEFITS FaceBoard Retail includes a number of powerful features to enable better results from in-store digital signage campaigns: Tailor marketing messages to specific customers based on body or facial recognition. REACH Connect relevant customers with suitable products on the spot. Visibility Attract new customers and spread information about the portfolio of services and products. Insights Get deep understanding of consumer perception about your retail environment and staff. Optimization Real-time service and stock optimization based on performance data directly from your branches. Faceboard is well designed modern interactive device, that is able to display age and gender targeted content in your shopping malls or retail network. Solutions from FaceMedia saves you costs on supporting your campaigns and enhances the effectiveness and flexibility of Digital Signage in general. With comprehensive statistics you will be always in loop what is going on all around your stores. Ondrej Slivka | ECE Projektmanagement Pionierska 15, 831 02 Bratislava, Slovakia [email protected] | www.facemedia.io

Transcript of Personalization Insights Digital signage REACH...

Page 1: Personalization Insights Digital signage REACH ...facemedia.io/marketing/datasheet/EN/FaceMedia_datasheet_retail.pdf · Personalization BENEFITS FaceBoard Retail includes a number

OVERVIEW

INNOVATIVE SOLUTIONS FOR RETAIL

The retail environment is a fickle place. How do you know what will attract consumer attention when they walk in the door? Do they like what they see when the step over the threshold or does the arrangement of products, and their interaction with your sta�, leave them strangely dissatisfied?

Unfortunately, the only way to really find that out today has been through surveys which are time-con-suming and only partially accurate. But what if you could understand what consumers were thinking and feeling with your retail experience through facial and emotional recognition?

FaceMedia has done just that with their FaceBoard Retail real-time digital signage platform and Automat-ed Customer Satisfaction Score. This powerful combination of face and body-detection technology and web-based software provides an end-to-end solution for customer analytics to ensure the best possible retail environment.

Digital signage& Visual analysis Solutionfor retail

Personalization

BENEFITSFaceBoard Retail includes a number of powerful featuresto enable better results from in-store digital signage campaigns:

Tailor marketing messages to specific customers based on body or facialrecognition.

REACHConnect relevant customers with suitable products on the spot.

VisibilityAttract new customers and spread information about the portfolio of services and products.

InsightsGet deep understanding of consumer perception about your retail environment and sta�.

OptimizationReal-time service and stock optimization based on performance data directly from your branches.

Faceboard is well designed modern interactive device, that is able to display age and gender targeted contentin your shopping malls or retail network. Solutions from FaceMedia saves you costs on supporting your campaigns and enhances the effectiveness and flexibility of Digital Signage in general. With comprehensive statistics you will be always in loop what is going on all around your stores.

Ondrej Slivka | ECE Projektmanagement

Pionierska 15, 831 02 Bratislava, [email protected] | www.facemedia.io

Page 2: Personalization Insights Digital signage REACH ...facemedia.io/marketing/datasheet/EN/FaceMedia_datasheet_retail.pdf · Personalization BENEFITS FaceBoard Retail includes a number

PRODUCTSFaceBoard Retail is comprised of four integrated components:

Faceboard ContentPlayer

ContentManager

Automated CustomerSatisfaction Score

FACEBOARDThe Faceboard is the only digital signage hardware for your retail environment that you will ever need. With flexible deployment options (including out-of-the-box integrated facial recognition) and powerful software to display any kind of content, Faceboard will empower you with the technology you need to create a more personalized and targeted shopping experience.

1 | Faceboard Classicdigital totem in single or double screen version.

2 | Faceboard Customreuse the screens that you already have; just attach our camera or opt for one of the screens from our o�ering.

3 | Faceboard Cameasy to install, standalone camera with interchangeableoptics for best performance.

Faceboard comes in three hardware options:

CONTENT PLAYERThe Content Player software is the ideal companion for Faceboard for displaying targeted and personal-ized content to your shoppers. In addition to capabilities for a variety of content format playback, the Content Player also comes with in-depth statistical gathering for customers entering, leaving, or just browsing around your retail environment.

Customized real-time content displayfully integrated face detection, real-time content targeting, and statistics gathering• Face tracking and “just-in-time” content delivery • Gender recognition• Age estimation• Emotion detection (A/B testing and feedback gathering)• Clothes size and color detection

Modular flexibilityoptional add-ons such as 3D manipulation, augmented reality, product suggestions, integrated weather data, and more!

Key features include:

CONTENT MANAGERThe Content Manager is a web-based tool that enables you to manage campaigns across all of your Faceboards, analyze content e�ectiveness, and optimize the retail experience for shoppers.

Campaign setupa number of easy-to-use tools for setting up and managing your Faceboard campaigns:• Content targeting and timing• Location based displaying (e.g. screens, venues or network) • Various content types (e.g. interactive, static, or videos)

Real-time measurementgraphs and charts that display key data about customers and campaigns for content optimization• Unique and returning views and visits• Audience demographics (age and gender)• Feedback and A/B testing analytics• Identification of hot-spots and flow of visitors• Clothes size and color analyses to identify customers’ preference and optimize stock.

Key features include:

AUTOMATED CUSTOMER SATISFACTION SCOREThis component enables you to utilize free-standing cameras (linked to the Faceboard Retail platform) to capture real-time data about consumer perception of the retail environment and their interactions with sta�.

Hardware independentUse with our without Faceboard digital signage

Comprehensive AnalysisCapture all facial characteristics (gender, age, emotion, attention time, ...)

Real-timeCalculate ACSS in real-time based on data received from cameras

Historical ComparisonCompare calculations over time as retail environment and sta� changeto determine impact of change