From Invisible to Visible and Valued:

Three Q Recruitment’s Marketing Story So Far...

Niall Cullen and Cora BarnesWednesday, March 30th, 2011

“Marketing for Professional Services”

In The Beginning:• Machine Gun Marketing•More invested year-on-year on training than marketing

Targeted

Planned

Tailored

Niche

Marketing Strategy

Mission Statement

“To become a one-stop-shop for clients who operate in our sectors and are looking for a high quality service

whether they require temporary staff relief or permanent placements”

Marketing Activities

Social Media

Social Media Revolution

Most frequently updated. Profile and two pages – Medical and Catering. Targeting staff and candidates

Used by consultants and management for networking and headhunting. Particularly useful for specialised roles1-2 articles per month. Industry commentary and company news

New YouTube video each quarter. Targeting staff and candidates. Both videos and slide shows posted.

Automatically updated by YouRecruit. Used for advertising jobs only. Can be connected to Linkedin

Social Media

Results

In 2010, a client of ours was looking for a Group Operations Manager for a Hotel Chain:

6 Candidates Identified2 Shortlisted for Client InterviewPossible revenue of €10k

TailoredPPC Advertising

• Seasonal adjustments targeting both:– Candidates– Clients

• Google Ads:–Three Q Medical – Year round–Three Q Catering – April – October

• Daily Budgets

  VisitsBounce

Rate

Avg. Time

on Site

% of New Visits

Direct Traffic

%Search

Engines %Reffering

Site %

Best Reffering

Site

Most used keyword

(after company

name)

June 2010 589 30.73% 04:07 73.85% 32.43% 28.86% 38.71% jobs.ie n/a

February 2011 1058 48.11% 04:30 80.91% 10.68% 61.91% 27.41%

Google Ads

Medical Jobs

Results

Direct Marketing,Referrals &

Word of Mouth

“Stories”

Nearly a quarter of our Temp Staff found us through referrals

DirectMarketing

• Targeted by:– Location– Sector– Company type

• Tailored mail-out campaign each quarter

• BD call follow ups• Niche brochures for each division and

consultant

13

Word of Mouth amongst the Nursing Home Sector has resulted in clusters of clients in the same areas

Open Nursing Home Roles by Location – Feb 2011

Results

11%

8%14%

12%

17% 38%

Golden Pages

Google

BD Calls

Referral

Networking/Events

Other

Current Clients 2010 – How They Found Us

Three Q’s Marketing Going Forward

Coming to a Social Network Near You

Three Q Viral Marketing Campaign

MAY 2011

Thank You for ListeningWe are happy to answer any

of your questions