Three Q Recruitment All Ireland Marketing Awards Presentation
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description
Three Q Recruitment's marketing presentation for the All Ireland Marketing Awards (Small Business Category). Some slides have been edited/removed due to the sensitive nature of the information on them
Transcript of Three Q Recruitment All Ireland Marketing Awards Presentation
From Invisible to Visible and Valued:
Three Q Recruitment’s Marketing Story So Far...
Niall Cullen and Cora BarnesWednesday, March 30th, 2011
“Marketing for Professional Services”
In The Beginning:• Machine Gun Marketing•More invested year-on-year on training than marketing
Targeted
Planned
Tailored
Niche
Marketing Strategy
Mission Statement
“To become a one-stop-shop for clients who operate in our sectors and are looking for a high quality service
whether they require temporary staff relief or permanent placements”
Marketing Activities
Social Media
Social Media Revolution
Most frequently updated. Profile and two pages – Medical and Catering. Targeting staff and candidates
Used by consultants and management for networking and headhunting. Particularly useful for specialised roles1-2 articles per month. Industry commentary and company news
New YouTube video each quarter. Targeting staff and candidates. Both videos and slide shows posted.
Automatically updated by YouRecruit. Used for advertising jobs only. Can be connected to Linkedin
Social Media
Results
In 2010, a client of ours was looking for a Group Operations Manager for a Hotel Chain:
6 Candidates Identified2 Shortlisted for Client InterviewPossible revenue of €10k
TailoredPPC Advertising
• Seasonal adjustments targeting both:– Candidates– Clients
• Google Ads:–Three Q Medical – Year round–Three Q Catering – April – October
• Daily Budgets
VisitsBounce
Rate
Avg. Time
on Site
% of New Visits
Direct Traffic
%Search
Engines %Reffering
Site %
Best Reffering
Site
Most used keyword
(after company
name)
June 2010 589 30.73% 04:07 73.85% 32.43% 28.86% 38.71% jobs.ie n/a
February 2011 1058 48.11% 04:30 80.91% 10.68% 61.91% 27.41%
Google Ads
Medical Jobs
Results
Direct Marketing,Referrals &
Word of Mouth
“Stories”
Nearly a quarter of our Temp Staff found us through referrals
DirectMarketing
• Targeted by:– Location– Sector– Company type
• Tailored mail-out campaign each quarter
• BD call follow ups• Niche brochures for each division and
consultant
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Word of Mouth amongst the Nursing Home Sector has resulted in clusters of clients in the same areas
Open Nursing Home Roles by Location – Feb 2011
Results
11%
8%14%
12%
17% 38%
Golden Pages
BD Calls
Referral
Networking/Events
Other
Current Clients 2010 – How They Found Us
Three Q’s Marketing Going Forward
Coming to a Social Network Near You
Three Q Viral Marketing Campaign
MAY 2011
Thank You for ListeningWe are happy to answer any
of your questions
