Think Cube Introduction 2.0

TH!NKCUBE2.0

"You aren't going to have good ideas, unless you have lots of ideas…”

Linus Pauling (Nobel Prize Winning Scientist)

THERE IS NO SILVER BULLET

TO INNOVATION

BUT… YOU CAN

LEVERAGE INNOVATION

FUNDAMENTALS

4 KEY FUNDAMENTALS

1 INTERSECTION OF DOMAINS

“All decisive advances in the history of scientific thought can be described in terms of mental cross-fertilization between different disciplines.” Arthur Koestler (Researcher)

STRONG TIESCLOSE FRIENDS AND

CO-WORKERS

SMALL WORLD PHENOMENON

WEAK TIESFRIEND’S OF

FRIENDSMOST PEOPLE FIND

THEIR SPOUSES AND NEW JOBS THROUGH

WEAK TIES

SMALL WORLD PHENOMENON

INNOVATION SOCIAL NETWORK

BRING PEOPLE AND IDEAS FROM DISPARATE FIELDS

TOGETHER I.E. WEAK LINKS

T-SHAPED PEOPLE

BROAD RANGE OF INTERESTS

DEEP KNOWLEDGE IN A

FEW FIELDS

SWEET SPOT

DOMAINS PEOPLE

TRENDSBest Ideas

2 COMBINATORY PLAY

“Combinatory play seems to be the essential feature in productive thought.” Albert Einstein

WHAT DO YOU GET IF YOU CROSS A…

CEMENT MIXER CHICKEN

…A BRICK LAYER

COMBINE IDEAS TO

FORM NEW IDEAS

GUTENBERG CROSSED THE COIN PUNCH AND WINE PRESS

TO CREATE THE PRINTING PRESS

EVOLVING IDEAS AT THE…

SPEED OF THOUGHT

IDEA EVOLUTION

• Collaborative• Fun• Immersive• A safe

environment to practice skills

"A [good] game is a series of interesting choices“

Sid Meier (Game Designer)

PLAY… GAMES

PLAYING GAMES = FLOW

FLOW IS THE MENTAL STATE OF BEING FULLY

IMMERSED IN AN ACTIVITY

PROPOSED BY MIHALY CSIKSZENTMIHALYI AFTER

RESEARCHING ARTISTS

CHALLENGE

SKILLS

ANXIETY

BOREDOM

NOT IN FLOW

If the challenge and skills don’t match you get ANXIETY OR BOREDOM

CHALLENGE

SKILLS

FLOW BALANCES SKILLS &

CHALLENGES

3 INCUBATION

“I back away from conscious thought and turn the problem over to my unconscious mind. It will scan a broader array of patterns and find some new close fits from other information stored in my brain.” Art Fry (inventor of Post-It)

IDEAS WILL COME TO YOU IN THE

ODDEST PLACES

ARCHIMEDES’ BATH TUB

EUREKA!

1 WEEK LATER

DURING PLAYTESTING I DISCOVERED THE BEST IDEAS CAME 1 WEEK

AFTER PLAYING

KEY INSIGHT

THINKCUBATIONTURN INCUBATION FROM PASSIVE STEP TO ACTIVE

PROCESS

ITERATE BETWEEN THINKING & INCUBATING

4 BRAINSTORMING SKILL

“… you can deliver more value, create more energy, and foster more innovation through better brainstorming.” Tom Kelley, The Art of Innovation.

1. Lack of process or structure.

2. Lack of skilled facilitator.

3. Lack of skilled participants.

4. No agreement of the problem.

5. Lack of stimuli.

6. Pressure to be creative on cue.

7. Pressure to converge quickly!!!

8. Lack of follow up.

BRAINSTORMING NOT WORKING?

How IDEO does innovation…

• Brainstorming is a pervasive cultural influence at IDEO. It’s part of every project and every day.

• Brainstorming is a skill and an art

to be practiced and perfected. It’s learning to play piano rather than learning to tie your shoelaces.

• Brainstorming requires a structured but flexible environment.

HOW IDEO DOES IT

BRAINSTORMING only when the stakes are high

= RUNNING a marathon with NO prior training

Effective brainstorming is NOT a JUST-IN-TIME ACTIVITY.

PRACTICE……

PRACTICE….

PRACTICE..

BRAIN TRAININGThe latest research in Neuroscience shows that the brain is plastic and can be trained to be ‘smarter’!

Through training games like BrainAge and some new games that develop ‘fluid intelligence’ you can develop your mental abilities.

ENTER THE MENTAL GYM

PLAY MENTAL GAMES TO DEVELOP CREATIVE

MUSCLES!

TH!NKCUBE

Idea Library with 200 Ideas, Words and Mutation Cards

ThinkCube Packaging designed to be an Innovation WorkStation

Idea Notepads to collect your own ideas to add to the Idea Library

Idea Handbook and Quickstart guide that explains the ThinkCubation Process

INNOVATION WORKSTATION

H.G. WELLS COLLECTED IDEAS ON INDEX CARDS

AND STORED THEM IN A CARD

CATALOG

IDEA LIBRARY

THINKCUBE IDEA LIBRARY

THINKCUBE IDEA LIBRARY CONSISTS OF 200

STIMULATING IDEAS, WORDS AND CREATIVITY

TECHNIQUES

ThinkCube provides a variety of ideas that are drawn from disparate

fields/domains – anthropology, technology,

biology, history, archeology, trends

Words are raw materials to create new ideas. Relating

an idea to a word can generate new and

wonderful ideas. This is based on the ‘Random

Word’ creative technique.

MUTATIONS

Mutation cards are creative techniques designed to be

used together with the ‘Combinatory Play’ technique. When

combining ideas together you can use Mutation cards to form interesting mutant

off-spring.

INDIVIDUAL THINKCUBATION

DEFINE

Write down your goal for the

session.

INCUBATEDay dream, doodle, go

on with your life.

Assess new ideas.

EVALUATE

THINKDraw 6 cards.

Combine 2 or more.Ideas should loosely

relate to goal.

Prototype. Prototype. Prototype.

ELABORATE

Immerse yourself.

STIMULATE

Develop a new product to leverage the Baby Boomer generation coming to retirement.Develop a new product to leverage the Baby Boomer generation coming to retirement.

Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand

Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.

It’s feasible.

Refinement Potential.

Genetic Algorithm, Nanotechnology, Light Bulb, Detective, Currency, Expand

Baby Boomer + Currency = An investment fund dedicated to solving a particular disease.

It’s feasible.

Refinement Potential.

Research. Business Plan. Share. Get feedback.

THINKCUBATION EXAMPLE

GROUP THINKCUBATION

THINK INSIDE THE CUBE

IDEA DRAWER

DRAWER TO STORE ALL IDEAS CARDS

WORD DRAWER

DRAWER TO STORE ALL WORD CARDS

MUTATION DRAWER

DRAWER TO STORE ALL MUTATION CARDS

THINKCUBATOR DRAWER

DRAWER TO STORE ALL “YOUR” WORKING IDEAS

THINKCUBATOR INSTRUCTIONS

EVALUATE

INCUBATE

ELABORATE

WHAT PEOPLE ARE SAYING…CHUCK FREY – INNOVATION

EXPERT – OWNER OF INNOVATION TOOLS

ThinkCube comes packaged in an eye-catching orange box that is certain to be a conversation starter. It literally screams, "Wow!"

… Kes Sampanthar has succeeded in designing an innovation tool that combines a wealth of right-brain stimuli to whack your synapses with

a simple left-brained process that will help users to get the best results from it.

… combining random ideas and concepts to come up with new insights to problems… Kes Sampanthar has put that

process into a system that makes it much easier…

The packaging of the system is pretty cool … Definitely a great idea and a product well-executed.

THOMAS DUFF

TOP AMAZON REVIEWER

The game outlines a process of creative thinking meant to get people to "thinkcubate" more effectively on ideas and drive

innovation within their organization…

If finding more creativity in the new year was one of your big resolutions, picking up a ThinkCube might be a great place to

start.

ROHIT BHARGAVA SVP OGILIVY

RETHINK

INNOVATION

CLICK CUBE TO FIND OUT MORE

WWW.METAMEMES.COM

Think Cube Introduction 2.0

Technology

Transcript of Think Cube Introduction 2.0

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