Plate Tectonics. What do you think? Did these continents ever fit together?
THINK Together Web 2.0 | Social Media Channels
12
2011 Prepared for THINK Together January 2011 Overview: Web 2.0 | Social Media
-
Upload
think-together -
Category
Documents
-
view
218 -
download
2
description
This is a primer on Web 2.0 and the various social media channels where THINK Together has a presence. THINK Together is one of the leading and largest nonprofit U.S. providers of extended learning time programs for at-risk and low-income youth.
Transcript of THINK Together Web 2.0 | Social Media Channels
2011
Prepared for THINK Together
January 2011
Overview: Web 2.0 | Social Media
Web 2.0 | Social Media Overview January 2011
Page | 1 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
Web 2.0 (via Wikipedia):
“Web 2.0” refers to the second generation of web development and
web design. It is characterized as facilitating communication,
information sharing, interoperability, user-centered design and
collaboration on the World Wide Web. It has led to the development
and evolution of web-based communities, hosted services, and web
applications. Examples include social-networking sites, video-sharing
sites, wikis, blogs, mashups, igoogle, etc.
Web 2.0 | Social Media Overview January 2011
Page | 2 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
Social Media (via Wikipedia):
Social media are distinct from industrial media, such as newspapers,
television, and film. While social media are relatively inexpensive and
accessible tools that enable anyone (even private individuals) to publish
or access information, industrial media generally require significant
resources to publish information.
Web 2.0 | Social Media Overview January 2011
Page | 3 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
Website
(THINKtogether.org)
Web 2.0 | Social Media Overview January 2011
Page | 4 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
BLOGGING
Blogger (THINK-together.blogspot.com)
Other Platforms: Typepad, WordPress
Web 2.0 | Social Media Overview January 2011
Page | 5 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
SOCIAL NETWORKING
FaceBook (FaceBook.com/THINKtogether)
Wikipedia: Facebook is a social networking website that is operated
and privately owned by Facebook, Inc. Users may create a personal
profile, add other users as friends and exchange messages, including
automatic notifications when they update their profile. Additionally,
users may join common interest user groups, organized by workplace,
school, or college, or other characteristics.
(LinkedIn.com/company/THINK-together)
Wikipedia: LinkedIn is a business-oriented social networking site
founded in December 2002 and launched in May 2003 mainly used for
professional networking.
Others: Plaxo
Web 2.0 | Social Media Overview January 2011
Page | 6 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
SOCIAL NETWORKING / MICRO-BLOGGING
Twitter (Twitter.com/THINK_Together
Twitter.com/THINK_CEO)
Wikipedia: Twitter is a free social networking and micro-blogging
service that enables its users to send and read messages known as
tweets. Tweets are text-based posts of up to 140 characters displayed
on the author's profile page and delivered to the author's subscribers
who are known as followers. Senders can restrict delivery to those in
their circle of friends or, by default, allow open access. Users can send
and receive tweets via the Twitter website, Short Message Service
(SMS) or external applications. While the service costs nothing to use,
accessing it through SMS may incur phone service provider fees.
Web 2.0 | Social Media Overview January 2011
Page | 7 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
Social News / Social Bookmarking
Digg (Digg.com/THINKtogether)
Wikipedia: Digg is a social news website made for people to discover
and share content from anywhere on the Internet, by submitting links
and stories, and voting and commenting on submitted links and stories.
Voting stories up and down is the site's cornerstone function,
respectively called digging and burying. Many stories get submitted
every day, but only the most Dugg stories appear on the front page.
Digg's popularity has prompted the creation of other social networking
sites with story submission and voting systems.[5]
Others: Newsvine, Technorati, Del.icio.us, etc.
Web 2.0 | Social Media Overview January 2011
Page | 8 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
PHOTO / VIDEO SHARING COMMUNITITIES
Flickr (flickr.com/photos/THINK-Together)
Wikipedia: Flickr is an image and video hosting website, web services
suite, and online community platform. In addition to being a popular
website for users to share personal photographs, the service is widely
used by bloggers as a photo repository.
YouTube (YouTube.com/THINKtogether)
Wikipedia: YouTube is a video sharing website on which users can
upload and share videos. Three former PayPal employees created
YouTube in February 2005. In November 2006, YouTube, LLC was
bought by Google Inc. for $1.65 billion, and is now operated as a
subsidiary of Google.
Web 2.0 | Social Media Overview January 2011
Page | 9 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
AGGREGATORS
Friend Feed (friendfeed.com/THINKtogether)
Wikipedia: FriendFeed is a real-time feed aggregator that consolidates
the updates from social media and social networking websites, social
bookmarking websites, blogs and micro-blogging updates, as well as
any other type of RSS/ Atom feed. Users can use this stream of
information to create customized feeds to share, as well as originate
new posts-discussions, (and comment) with friends
Others aggregators: Drudge Report, The Political Simpleton and the
Huffington Post and Google News.
Web 2.0 | Social Media Overview January 2011
Page | 10 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
How THINK Together Stacks Up: Facebook & Twitter
Fans Twitter
Following Twitter
Followers Twitter ratios
Afterschool Alliance 2,090 2,053
2,065 100%
Afterschool All Stars 342 211 358 170%
AmeriCorps 5,900 8 7,159 89488%
BELL 222 90 59 66%
National Summer Learning Association 400 1,617 1,460 90%
Harlem Children's Zone 9,187 0 0 0%
LA's Best 1,454 43** / 1,260 50** / 1,319 116%** /
105%
Santa Ana Building a Healthy Community 364 0 0 0%
TASC (The After School Corp) 6
1,323 1,449 110%
Teach for America 17,465 852 14,906 1750%
THINK Together 2,428 349 706 202%
United Way OC 716
2,791
2,707 97%
** Carla Sanger + LA’s Best Friends
Web 2.0 | Social Media Overview January 2011
Page | 11 Prepared by Larry Tenney
THINK Together Brand Communications & Public Affairs
RESOURCES
Masable.com
Wikipedia: Mashable is an Internet news blog. It ranks among the
largest blogs on the Internet. Mashable regularly writes about
MySpace, YouTube, Facebook, Google, Twitter and startups,[4] but it
also reports on less high-profile social networking sites.
