Post on 09-May-2015
description
The Value Of Competitor Analysis
The Value Of Competitor Analysis
This presentation will explain the true value of competitor analysis work on social media
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Comparison & Context Are King
Without context, social media metrics are meaningless…
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But Most Still Focus On Number 1
Facebook insights & other native tools only give you your metrics
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It’s Time To Branch Out
Lack of knowledge and time available are the key issues, and we can help
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The Data Available On Social
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Fan Growth Tracking
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2,000
4,000
6,000
8,000
10,000
12,000
Fac
ebo
ok
Au
die
nc
e Si
ze
Brand Competitor 1 Competitor 2
Engagement Rate Tracking
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0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
4th November 11th November 18th November 25th November 2nd December
Wee
kly
Eng
agem
ent
Rat
e
Week Commencing
Brand 1 Competitor 1 Competitor 2
Post Velocity Comparisons
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0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
1
2
3
4
5
6
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Date
BRAND PAGE Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
0
1
2
3
4
5
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. En
gag
emen
t R
ate
Nu
mbe
r o
f Po
sts
Date
Competitor Activity Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
5
10
15
20
25
30
Photo Video Status
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Content Type
Brand Page Number of Posts Avg. Post Engagement
Post Type Comparisons
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0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
5
10
15
20
25
30
35
Photo Video Status
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Content Type
Competitor Page Number of Posts Avg. Post Engagement
Post Time Analysis
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0 5 10 15 20 25 30 35 40
00:00
02:00
04:00
06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
Number of Posts
Tim
e O
f D
ay
Brand Competitor 1
Daily Mention Comparison
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0
200
400
600
800
1000
1200
DA
ily
Men
tio
ns
Brand Competitor
What To Do With This Data
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Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve
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Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer!
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So What Are You Waiting For?
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