THE STARTUP EXPERIENCEUX components inside startups

UX Speakeasy July 2013John Strott

JOHN STROTTUX Designer

JOHN STROTTUX Designer

JOHN STROTTCo-Founder

JOHN STROTTUX Designer

UX WITHOUT UXTwo core components to a startup

that are user centered.

VISION STATEMENT &MINIMUM VIABLE PRODUCT

VISION STATEMENTA short sentence defining the

organization’s purpose and values.

“YOU PRESS THE BUTTON, WE DO THE REST”

“YOU PRESS THE BUTTON, WE DO THE REST”

George Eastman,Founder of Eastman Kodak Company

KEYS TO CREATING A VISION STATEMENT

KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

• It is unique

KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

• It is unique

• It serves as a guiding light

• It serves as a guiding light

• It serves as a guiding light

A STAR TO SAIL YOUR SHIP BY "Jesse James Garret,Author of The Elements of User Experience

"

THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP

MINIMUM VIABLE PRODUCTAn MVP has just those features that allow the product to be deployed.

EXAMPLES

Nick Woodman,Founder of GoPro with MVP

EXAMPLES

Test shot from GoPro MVP

EXAMPLES

GoPro product assortment

EXAMPLES

Kelly Slater w/ GoPro Hero camera

KEYS TO CREATING A MVP

KEYS TO CREATING A MVP

• Write the user story

As a ___, I need to ___ so I can ___.

As a dedicated UX speakeasy member,

I need to invite others to a nearby pub,

so I can continue drinking & talking UX.

KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

• Simplify it

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

Locate

Tell peopleI can make it

LocateTell people

I can make it

KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

• Simplify it

• Validate it

How does this sweater look on me?

Is there a product here?

Does it exist elsewhere?

Is this MVP exciting?

KEYS TO CREATING A MVP

Write the user story

Map the interactions

Identify emotions

Simplify it

Validate it

ITS TIME TO BUILD, LAUNCH, TEST & ITERATE

LEAN UX

Jeff Gothelf,Author of Lean UX

Concept Prototype Validateinternally

Test externally

Learn Iterate

THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP

THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP

THE VISION STATEMENT & MVP ARE USER FOCUSED

Its up to the team to keep the UX momentum going.

REFERENCES & CREDITSAlexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspottinghttp://www.slideshare.net/ladylexy/the-ux-driven-startup

Kodak R&Dhttp://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/development/designUsability/history.shtml

Jesse James Garrett (@jjg), Author of The Elements of User Experience http://blog.jjg.net/

Will Dayble (@willdayble), Author of 4) Minimum Viable Producthttps://medium.com/how-to-do-a-startup/15a7702a832f

Jeff Gothelf (@jboogie), Author of Lean UXleanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

CHEERS!@MrJohnnyLane