The Social HR _ SHRM Delaware HR Conf 2016 _ Lisa Flowers

THE SOCIAL HRStrategies to Engage, Recruit, & Retain

@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743

@LISALFLOWERS• Marketing, communications, public relations, and public speaking – 25+

years• Teaching, tutoring, and mentoring – 15+ years • SHRM – Marketing Manager – 9+ years• Social media and business coaching – 9+ years• Lifelong learner, volunteer, and advocate• Global - It all started with a tweet!

• Malaysia• Nigeria

It all started with a Tweet!

One connection led to many. A journey of online conversations brought to life – IN REAL LIFE.

#LISAINLAGOS

AN AMERICAN STRATEGIST IN NIGERIA

THE RESULTS• New connections• New opportunities• New clients• Stronger brand• Influence

WHY SOCIAL?• Can boost your employer brand/recruiting brand• Can attract potential hires

• Candidates on social media expect the conversation• Can improve the candidate experience

• Will solidify their decision to join your company• Can build trust

IT STARTS CONVERSATIONS!

and CANDIDATES

19 to 15,000 in 3 yearsUPS saw hires from social recruitment

846 • YOUR EMPLOYEES ARE POWERFUL!• Collectively have more reach than your

brand is likely ever to have. • Brand ambassadors• ASK THEM!

SOCIAL CONNECTIONS (AVG.)

LISTENING AND MONITORING• Google alerts

• Use for industry specific news – movers and shakers• SmartBrief.com

• Keep abreast of what other companies are doing• Facebook and LinkedIn groups

• Invaluable• Influencers

• Sit, watch, and listen.• Engage

ENGAGE, RECRUIT & RETAIN• START the conversation• Engage with influencers in your target industry

• Will multiply reach of your recruiting team’s messages• Engage with a wider audience• Recruit in segments previously unreachable• Target top candidates• Overall improvement on the effectiveness of your recruitment efforts

RECRUIT• Research your ideal candidate on social media

• Don’t be afraid to approach them directly• Don’t overlook your social staff

• Develop a social referral program • Will engage existing staff• Will drive more employee referrals

LINKEDIN• Social recruiting giant• You AND your company should be listed• LinkedIn groups

• Join• Start

• Thought leader• Social company• A great way to start conversations with potential candidates!

LINKEDIN• “Open Candidate”

• The feature acts like an on-off switch that members can access for free within the “Preferences” tab on the Jobs home page.

• Companies need a “Recruiter” subscription to view users’ status.

LINKEDIN’S OPEN CANDIDATE• Lets users secretly indicate to recruiters that they’re interested in new job opps• Can privately share details about the types of roles they’d consider.• Users can also share preferences such as desired job title, location and company size• Kept private from professionals’ current employer.• LinkedIn said users who opt-in to the new tool are twice as likely to respond to a message from

a recruiter than the average LinkedIn member. • The new tool should help recruiters find interested candidates more quickly and spend more

efficiently on LinkedIn “InMail” messages to workers. And for users who opt-in, the tool should help make messages from recruiters more relevant. The feature begins launching on Thursday in the U.S., U.K., Canada and Australia, and LinkedIn said it plans to roll out the feature globally soon. LinkedIn has about 450 million users and currently lists more than 6 million jobs.

54 likes14 retweets

REFLIK AND TECHCRUNCH DISRUPT CONFERENCE

• Reflik – A startup recruiting company located in New Jersey• Target audience

• Millennial, coding-minded attendees at TechCrunch Disrupt Conference in San Francisco

• Unable to afford to make the 2,900-mile journey to attend• Event held at Pier 4 and costs $3,000 to attend per person

SOLUTION

•Bought a $60Snapchat geofilter for the entire 258,650 square feet for Pier 4, where the event took place.

All interactive, allowing users to fill-in-the-blanks with what they were doing at event

3 Creatives

$60 = 749 VIEWS = SUCCESS!

• Didn't have to• Buy plane tickets• Book hotel rooms• Purchase a booth• Pay the pricey admission tickets • Pay for anything else to create the brand exposure,

• Another plus• SnapChat appeals to Gen Y professional

DON’T FORGET MOBILE• Most social media users are accessing their social accounts from

mobile devices• Be sure your application process is mobile-friendly/optimized

DIGITAL – A SOCIALABLE WEBSITE• Include your social media icons ABOVE and BELOW the fold

• Facebook, LinkedIn, Twitter, and Instagram• Others if you have the bandwidth

• Redirect to active profiles• Have a plan, albeit a small plan, it should be ACTIVE

• What is active? • At least 1x per week

DIGITAL• Email signatures• Include a link to the jobs section of your website• Keep it fresh – rotate out new benefits or job opps every month

SECRET TOOLCanva.com

Social media IS social.Candidates on social media EXPECT to be engaged ON SOCIAL MEDIA.

Social media is the modern

dayword-of-mouth.

- Unknown

QUESTIONS?Thank you!

SOURCES• UPS mention - http://bit.ly/2dYvp4e• LinkedIn Open Candidate - http://bit.ly/2dMvYKQ

CONNECT WITH ME!• @LisaLFlowers on all social media platforms

• Facebook, Twitter, LinkedIn, Pinterest, About.Me, etc.• Instagram @LisaLFlowers1

• LFlowers@FlowersMediaMatters.com• LisaLFlowers.com or FlowersMediaMatters.com• (703) 862-8743• Join my Marketing Strategies Group on Facebook

• https://www.facebook.com/groups/MarketingStrategiesGroup/

The Social HR _ SHRM Delaware HR Conf 2016 _ Lisa Flowers

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