c. j. porter-schultz

c. j. porter-schultz

The power of the brand umbrella!

c. j. porter-schultz

133 years of brand heritage380.435 fans on Facebook

c. j. porter-schultz

Making promises

Keeping promises

c. j. porter-schultz

Is your branding features or benefit driven?

Branding 1.0

We tell them what to think

c. j. porter-schultz

Branding 2.0

They tell us what to thinkc. j. porter-schultz

Branding 3.0…?

c. j. porter-schultz

We…uhhh…they…ehm…together…no...hhmmm…?!?

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

From brand guardians to Maître D’s

c. j. porter-schultz

“…The management of Plant #13 has continuously shown a disregard for compliance with China labor laws and Mattel’s own GMP standards…an even more disconcerting factor appears to be Mattel’s unwillingness or inability to exert pressure on Plant #13 to rectify the noted short falls and improve its treatment of workers.”

“…There are some notable exceptions where plant # 21 conduct significantly deviates from Mattel’s GMP standards and underlying values of Mattel as a responsible global enterprise. They require immediate and unambiguous action on Mattel’s part to ensure that Plant #21 lives up to their commitment of meeting Mattel’s GMP standards.””...The minimum wage rate in the two plants’ district is RMB700 per month…workers’ payroll records confirmed that all workers were paid at least the minimum wage rate.”

”...It would seem that Mattel has not been successful in maintaining a ceiling over excessive work-hours. The sad fact is that rather than being the upper limit, Mattel’s more liberalized work-hour regime is increasingly being used as the acceptable minimum from which the plants continuously seek to extend the range of additional hours to be worked at the factory.”

c. j. porter-schultz

Commanders IntentNo plan survives enemy contact

Back to basics

The core

c. j. porter-schultz

From ”how much can we sell it for?” to ”is it actually any good?”

Keep branding simple!

c. j. porter-schultz

PomeloA pomelo is the largest citrus fruit. The rind is very thick but soft and easy to peel away. The resulting fruit has a light yellow to coral pink flesh and can vary from juicy to slightly dry and from seductively spicy-sweet to tangy and tart

c. j. porter-schultz

PomeloA super-sized grapefruit

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

Tanzania 2.0

Connect to all your dreams

c. j. porter-schultz

®

Keep it relevant!

c. j. porter-schultz

The information”The principal of the Aga Khan Secondary School in Dar es Salaam, announced today that the entire school faculty will travel to Zanzibar next Thursday for a conference in new teaching methods. Amongst the speakers will be world renowned anthropologist Margaret Mea, University President Dr. Robert Utchins, and Minister of Education Hon. Dr. Shukuru Jumanne Kawambwa.”

c. j. porter-schultz

The relevance”No school next Thursday”

c. j. porter-schultz

We are a caring financial services provider, partnering with all our stakeholders to create prosperity through a customer centric, innovative and diverse product offering

NBC DONATES 34M TSHS TO THE CONSTRUCTION

OF TUMAINI UNIVERSITY DAR ES SALAAM

COLLEGE

NBC SPENDS 2.5M TSHS TO FINANCE THE EXPAN

SION OF UYAWENKO WOMENS GROUP MUSHROO

M GROWING PROJECTNBC DONATES SEWING MACHINES WORTH 2.5 M

TSHS TO UPENDO ALBINOS GROUP

NBC DONATES T-SHIRTS WORTH TSHS 7.5 M TO M

ARK INTERNATIONAL WOMEN'S DAY

NBC VICTORIA BRANCH DONATES SCHOOL

BOOKS WORTH TSHS 2.5 M TO DESTINY

SECONDARY SCHOOL

NBC MLIMANI CITY BRANCH DONATES SCHOOL D

ESKS WORTH TSHS 2,5 M TO MAKABE PRIMARY S

CHOOL

NBC INJECTS TZS 10 MILLION INTO THE 2009 PRESIDENT’S MANUFACTURER OF THE YEAR AWARDS

c. j. porter-schultz

We are a caring financial services provider, partnering with all our stakeholders to create prosperity through a customer centric, innovative and diverse product offering

NBC DONATES 34M TSHS TO THE CONSTRUCTION OF TUMAINI UNIVERSITY DAR ES SALAAM COLLEGE

c. j. porter-schultz

Tumaina University teams up with NBC to secure a bright future for students in Dar es Salaam

”We triumph without glorywhen we conquer without risk”

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

c. j. porter-schultz

By letting it go it all gets done. The world is won by those who let it go.

But when you try and try. The world is beyond the winning.

Lao Tzu

c. j. porter-schultz

c. j. porter-schultz

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