The Red Umbrella - Understanding Brand Marketing
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THE BRIGHT RED UMBRELLA COHESIVE BRAND MARKETING
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Transcript of The Red Umbrella - Understanding Brand Marketing
THE BRIGHT RED UMBRELLA
COHESIVE BRAND MARKETING
What IS Marketing?
What IS Marketing?
Three Case Studies
Launching a Brand
Leveraging a Brand Building a Brand
MasterCard: Masters of Code Building and Launching a Brand
Branding BegunIdea Manifesto Begun Launch
February 2015
First Event
Results: Almost 3,000 attendees globally at 13 events
December 2014December 2014September 2014August 2014
AngelHack: Spring Series, Leveraging the Brand
Results: 10,000+ Attendees Globally, 97,000 in Community
Four Main Channels
Newsletters Social Media Advertisements Dev Outreach
Students
Dev Meet-UpsGeo-Targeted Twitter
Mobile
SocialPrevious Events
Final Takeaways• Building a Brand
• Take Your Time, launch when you’re ready but nothing will ever be perfect
• Launching a Brand • Build your community before you need it • Become a part of the community
• Leveraging a Brand • Know the capabilities of your community • Know when and how to go outside of your community
The Difference Community Makes
