Post on 25-Feb-2016
description
The New Media Landscape
We’re not in Kansas anymore, Toto.
The New Media Landscape
Satellite RadioSirius/XM
• Subscribers:
• SEC• FCC• Stock Holders• New Technologies• Congress• Consumers
Satellite Radio Troubles
Streaming
72 Million Americans Monthly
Source: Bridge Ratings, 2/07
Streaming• On Demand• Live• CD Quality• Interactive• Inexpensive• 5,000 Radio Stations in US
Streaming stations source: Inside Radio, February, 2010
Internet-Only Radio Stations
Local Radio Stations
Source: JP Morgan, 2006
67%
33%
Streaming
MP3 Devices
Source: Bridge Ratings, February, 2007
116 Million Americans•84 Million own iPod•32 Million own other
• Audio storage device– CD players– Cassette machines– 8-track tape players– Records
• Copies through computer– CDs– Internet
• Copies podcasts
Podcasts
3 Million Americans listen to Podcasts weekly
Source: Bridge Ratings, February, 2007
www.podcastalley.comwww.itunes.com
MP3 Streaming Podcasting Satellite Radio0
50
100
150
200
250
116
72
39
18.5
232
New Media LandscapeSources: Arbitron/Edison, 2006; Edison, 2007; XM and Sirius, 12/31/06; Arbitron RADAR 92, 2006
Radio in the New Media Landscape
www.hdradio.com
www.ibiquity.comStreamingPodcastingHD Radio
–FM Quality on AM, CD quality on FM–Multiple channel programming–Text data (song titles, traffic, weather…)
The Game Changer
THE Platform for the Mobile Age
–Phone–Handheld Computer–Video Player–MP3 Player–Gaming Device–Streaming Audio–E-mail–PDA–GPS–Internet Browser
Apple iPhone
Convergence is the Name of the Game
Radio is also part of this
convergence.
Some Things Never Change...The Constant Strengths of Radio• Reach
Consumer Marketing
94 95 96 97 98 99 00 01 02 03 04 05 06 07 08185
190
195
200
205
210
215
220
225
230
235
202.351000000001208.123209.288
210.320000000001
212.52213.478
217.491
225.568223.253224.649228.211230
232 233235
Radio’s National Audience Continues To
Grow12+ Weekly CumeIn Millions
Source: RADAR, 2008
Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency
www.rab.com
Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability
Consumer Marketing
Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability• Power of sound
Consumer Marketing
Some Things Never Change...The Constant Strengths of Radio• Reach• Frequency• Targetability• Power of sound• Consumer influence
Consumer Marketing
The New Media Landscape
The New Media Landscape
We’re not in Kansas anymore, Toto.