The New Media Landscape

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The New Media Landscape. We’re not in Kansas anymore, Toto. The New Media Landscape. Satellite Radio. Sirius/XM Subscribers:. Satellite Radio Troubles. SEC FCC Stock Holders New Technologies Congress Consumers. Streaming. 72 Million Americans Monthly. Source: Bridge Ratings, 2/07. - PowerPoint PPT Presentation

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Prospecting

The New Media LandscapeWere not in Kansas anymore, Toto.

1The New Media Landscape

Satellite Radio

Sirius/XMSubscribers:SECFCCStock HoldersNew TechnologiesCongressConsumers

Satellite Radio Troubles

Streaming

72 Million Americans MonthlySource: Bridge Ratings, 2/07Streaming

On DemandLiveCD QualityInteractiveInexpensive5,000 Radio Stations in USStreaming stations source: Inside Radio, February, 2010Source: JP Morgan, 200667%33%StreamingMP3 DevicesSource: Bridge Ratings, February, 2007116 Million Americans84 Million own iPod32 Million own other

Audio storage deviceCD playersCassette machines8-track tape playersRecordsCopies through computerCDsInternetCopies podcastsPodcasts

3 Million Americans listen to Podcasts weeklySource: Bridge Ratings, February, 2007www.podcastalley.comwww.itunes.com

New Media LandscapeSources: Arbitron/Edison, 2006; Edison, 2007; XM and Sirius, 12/31/06; Arbitron RADAR 92, 2006Radio in the New Media Landscape

www.hdradio.comwww.ibiquity.comStreamingPodcastingHD RadioFM Quality on AM, CD quality on FMMultiple channel programmingText data (song titles, traffic, weather)

The Game ChangerTHE Platform for the Mobile Age

PhoneHandheld ComputerVideo PlayerMP3 PlayerGaming DeviceStreaming AudioE-mailPDAGPSInternet Browser

Apple iPhone

Convergence is the Name of the Game

Radio is also part of this convergence.Some Things Never Change...The Constant Strengths of Radio

Reach

Consumer MarketingRadios National Audience Continues To Grow12+ Weekly CumeIn MillionsSource: RADAR, 2008Some Things Never Change...The Constant Strengths of Radio

ReachFrequency

www.rab.com

Some Things Never Change...The Constant Strengths of Radio

ReachFrequencyTargetability

Consumer Marketing

Some Things Never Change...The Constant Strengths of Radio

ReachFrequencyTargetabilityPower of sound

Consumer Marketing

Some Things Never Change...The Constant Strengths of Radio

ReachFrequencyTargetabilityPower of soundConsumer influence

Consumer Marketing

The New Media Landscape

The New Media LandscapeWere not in Kansas anymore, Toto.

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