The Industrial Revolution 2.0

Martin Willers

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependent

Sustainable• Supply

• Demand

Japan• - 15 procent

Company• Air Con to 28 C (83 F)

You• Short sleeves,”Super Cool Biz”

Power

:( We have to…• Less bad

• Less consumption

(: Optimism• More

sustainable

• Better design

”80% of environmentalimpact from design phase”

”46 % of development& introduction investmentsgives no ROI”

ConsumptionSustainabledevelopment

RIKTIGA MÄNNISKOR

RIKTIGA MÄNNISKOR

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependent

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass

connected

“I can’t waitto upploadthis to facebook”

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass

connected

I.R. 1 I.R. 2Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass

connectedMake cents ⟺ Make sense

Inspired by people, to be desired by people

RIKTIGA MÄNNISKORSalt Pepper

Inspired:

“What the hell is A, P, S, M and Scene?”

“I have a great relationship with these shoes”

Inspired by people, to be desired by people

Industrial Revolution 2.0Fossile dependent⇒ Nature

dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass

connectedMake cents ⟺ Make sense

martin@peoplepeople.setwitter.com/designmeaning

linkedin/in/willers