The Industrial Revolution 2.0 TEDx
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The Industrial Revolution 2.0 Martin Willers
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On September 14th, 2011, TEDxKTH 9 storeys under the Royal Institute of Technology campus. The theme was “The future of energy” and we wanted to work with a positive outlook on the future, we dit not want to take the pessimistic armdageddonic approach by saying “the planet is dying, you must change!”, but instead we tried to say “Look how cool this new idea is, let’s do this instead, it’s much more fun!”. To make change happen we have to move from “I must” to “I want”, and instead of using threats and creating negative responses, we need to find and trigger peoples positive responses, and focus on doing more good instead of less bad. http://tedxkth.com/
Transcript of The Industrial Revolution 2.0 TEDx
The Industrial Revolution 2.0
Martin Willers
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependent
Sustainable• Supply
• Demand
Japan• - 15 procent
Company• Air Con to 28 C (83 F)
You• Short sleeves,”Super Cool Biz”
Power
:( We have to…• Less bad
• Less consumption
(: Optimism• More
sustainable
• Better design
”80% of environmentalimpact from design phase”
”46 % of development& introduction investmentsgives no ROI”
ConsumptionSustainabledevelopment
RIKTIGA MÄNNISKOR
RIKTIGA MÄNNISKOR
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependent
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass
connected
“I can’t waitto upploadthis to facebook”
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass
connected
I.R. 1 I.R. 2Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass
connectedMake cents ⟺ Make sense
Inspired by people, to be desired by people
RIKTIGA MÄNNISKORSalt Pepper
Inspired:
“What the hell is A, P, S, M and Scene?”
“I have a great relationship with these shoes”
Inspired by people, to be desired by people
Industrial Revolution 2.0Fossile dependent⇒ Nature
dependentCentralized ⟺ Distributed (smart)Mass produced ⟺ Mass
connectedMake cents ⟺ Make sense
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