FUTURE OF CONTENT CREATION: WHAT’S NEXT?

@SHANESNOW

BLOGWORLD 2012

CONTENT CREATION

THE PAST

THE PRESENT

THE FUTURE

MAKING CONTENT HAPPEN

TOOLS & TRICKS

BLOGWORLD 2012

POWERING THE NEXT GENERATION OF PUBLISHING

CONTENT CREATION’S

PAST

BLOGWORLD 2012PASTCONTENT CREATION’S

BLOGWORLD 2012

PROPOSAL

CONTENT CREATION’S PAST

Long tail SEO copywriting

Gaming to the top of Digg

Linkbait

Indie Sites

BLOGWORLD 2012

CONTENT CREATION’S

PRESENTBLOGWORLD 2012

PROPOSAL

CONTENT CREATION’S PRESENT

Content marketing

Shareable links for Twitter/Pinterest/et al

Infographics & guest posts

Indie sites mainstream; individual brands matter now

BLOGWORLD 2012

CONTENT CREATION’S

FUTURE

BLOGWORLD 2012

PROPOSAL

CONTENT CREATION’S FUTURE

Social content replaces advertising

Longform makes a comeback

Brands will dominate online publishing

Freelance creatives and in-house directors/COOs

Cats and dogs, living together

BLOGWORLD 2012

PROPOSAL

CONTENT CREATION’S FUTURE

BLOGWORLD 2012

PROPOSAL

CONTENT CREATION’S FUTURE

BLOGWORLD 2012

PAST PRESENT FUTURE

MAKING CONTENT

HAPPEN

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

Goals

Strategy (framework)

Staffing

Executing

Measuring & Optimizing

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

Goals:

Thought Leadership / Authority

Engagement

Reach / Impressions

Awareness / Perception Shift

Conversions

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

Strategy Framework:

Assessment

High Level Plan

Execution Plan

Optimization & Measurement

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

Who’s going to create your content?

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

Executing Content Strategy:

Consistency

Quality

Uniqueness

Relevance

*How are you going to create hits?

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

BLOGWORLD 2012

PROPOSAL

MAKING CONTENT HAPPEN

http://contently.com/ebook

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TOOLS AND

TRICKS

BLOGWORLD 2012

PROPOSAL

TOOLS AND TRICKS

Zemanta / Blogspire

Urtak

Visual.ly/MetaLayer/Chartbuilders

BLOGWORLD 2012

PROPOSAL

TOOLS AND TRICKS

http://kea.nu/contently

BLOGWORLD 2012

PROPOSAL

KEY TAKEAWAYS

Content is replacing (web) advertising

Strategy expertise is crucial (keep it close to the vest or hire an agency that does it well)

Freelance / personal brands are the future

Blogging best practices at contently.com/ebook

BLOGWORLD 2012

SLIDES AT bit.ly/blogworldcontently

@SHANESNOW

BLOGWORLD 2012