The Future Of Content Creation
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FUTURE OF CONTENT CREATION: WHAT’S NEXT? @SHANESNOW BLOGWORLD 2012
description
A talk by Shane Snow at BlogWorld Expo NY in June 2012.
Transcript of The Future Of Content Creation
FUTURE OF CONTENT CREATION: WHAT’S NEXT?
@SHANESNOW
BLOGWORLD 2012
CONTENT CREATION
THE PAST
THE PRESENT
THE FUTURE
MAKING CONTENT HAPPEN
TOOLS & TRICKS
BLOGWORLD 2012
POWERING THE NEXT GENERATION OF PUBLISHING
CONTENT CREATION’S
PAST
BLOGWORLD 2012PASTCONTENT CREATION’S
BLOGWORLD 2012
PROPOSAL
CONTENT CREATION’S PAST
Long tail SEO copywriting
Gaming to the top of Digg
Linkbait
Indie Sites
BLOGWORLD 2012
CONTENT CREATION’S
PRESENTBLOGWORLD 2012
PROPOSAL
CONTENT CREATION’S PRESENT
Content marketing
Shareable links for Twitter/Pinterest/et al
Infographics & guest posts
Indie sites mainstream; individual brands matter now
BLOGWORLD 2012
CONTENT CREATION’S
FUTURE
BLOGWORLD 2012
PROPOSAL
CONTENT CREATION’S FUTURE
Social content replaces advertising
Longform makes a comeback
Brands will dominate online publishing
Freelance creatives and in-house directors/COOs
Cats and dogs, living together
BLOGWORLD 2012
PROPOSAL
CONTENT CREATION’S FUTURE
BLOGWORLD 2012
PROPOSAL
CONTENT CREATION’S FUTURE
BLOGWORLD 2012
PAST PRESENT FUTURE
MAKING CONTENT
HAPPEN
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
Goals
Strategy (framework)
Staffing
Executing
Measuring & Optimizing
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
Goals:
Thought Leadership / Authority
Engagement
Reach / Impressions
Awareness / Perception Shift
Conversions
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
Strategy Framework:
Assessment
High Level Plan
Execution Plan
Optimization & Measurement
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
Who’s going to create your content?
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
Executing Content Strategy:
Consistency
Quality
Uniqueness
Relevance
*How are you going to create hits?
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
BLOGWORLD 2012
PROPOSAL
MAKING CONTENT HAPPEN
http://contently.com/ebook
BLOGWORLD 2012
TOOLS AND
TRICKS
BLOGWORLD 2012
PROPOSAL
TOOLS AND TRICKS
Zemanta / Blogspire
Urtak
Visual.ly/MetaLayer/Chartbuilders
BLOGWORLD 2012
PROPOSAL
TOOLS AND TRICKS
http://kea.nu/contently
BLOGWORLD 2012
PROPOSAL
KEY TAKEAWAYS
Content is replacing (web) advertising
Strategy expertise is crucial (keep it close to the vest or hire an agency that does it well)
Freelance / personal brands are the future
Blogging best practices at contently.com/ebook
BLOGWORLD 2012
SLIDES AT bit.ly/blogworldcontently
@SHANESNOW
BLOGWORLD 2012
