Content Creation Guidelines
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www.42inception.com Content Posting Guidelines
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Hope you enjoy this deck on 'Content Creation Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com
Transcript of Content Creation Guidelines
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Experiment with Timings
Source: http://marketingcloud.buddymedia.com/
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URL Shorteners are not really good
Full Length URL
URL Shortener URL
Source:http://www.buddymedia.com/newsroom/
3 times high engagement rate
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Keep it Short & Simple
< 80 Chars
> 80 Chars
Source:http://www.buddymedia.com/newsroom/
27% higher engagement rate
Post
Post
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Use Facebook.com For Publishing Posts
FacebookExternal
Publishing Tools
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Facebook Suggests 1-2 Posts A Day
• Post get majority of its reach in < 24 hrs
• More Posts => Less Engagement => Less Edge Rank => Less Reach
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Factors To Consider For The Right Frequency
• Ensure Quality for every post
• Budget Engagement time for each post
• How much is “too much” for your users
– Engagement should not drop
– Negative Feedback should not increase
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Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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