Service is Marketing. Getting Started with ExactTarget and Salesforce

Ashita Saluja

Solution Consultant, Salesforce Marketing Cloud

@ashitasaluja

#salesforce1tour

Relevance Is Revenue

1. Right Message

2. Right Channel

3. Right Time

#salesforce1tour

A Decade of Salesforce.com + ExactTarget

1,000+Customers have

integrated ExactTarget and

Salesforce

Q1 2014The latest version

launches

Using Salesforce.com for the Single View

Lead or Contact

Campaign or Report ExactTarget

Marketing Cloud

Email Internet Service Provider (ISP)

Subscriber Takes Action

(Open, Click, Bounce, Forward to Friends, etc.)

Subscriber Actions Updated to SFDC Lead/Contact and Aggregate Level for Bulk

Sends(Open, Click, Bounce,

Forward to Friends, etc.)

Then scaling it for enterprise

Cross Channel at speed of thought

When transactional messages are personalised, sales conversion rates can increase up to

25%

#salesforce1tour

Challenge: Unlimited Permutations

EVERY CUSTOMER

IS DIFFERENT

b1234@email.com

PURCHASER

RESPONDS TO: LAST PURCHASE:

NON-PURCHASER

TODAY

Brian

Automating the customer journey