The ExactTarget Marketing Cloud for Salesforce Customers
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Service is Marketing. Getting Started with ExactTarget and Salesforce Ashita Saluja Solution Consultant, Salesforce Marketing Cloud @ashitasaluja #salesforce1tour
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Discover the best ways to combine marketing channels like email, social and mobile with your CRM investment. We'll cover how the Salesforce ExactTarget Marketing Cloud can design omni-channel experiences and work to supercharge your Sales and Service investments.
Transcript of The ExactTarget Marketing Cloud for Salesforce Customers
Service is Marketing. Getting Started with ExactTarget and Salesforce
Ashita Saluja
Solution Consultant, Salesforce Marketing Cloud
@ashitasaluja
#salesforce1tour
Relevance Is Revenue
1. Right Message
2. Right Channel
3. Right Time
#salesforce1tour
A Decade of Salesforce.com + ExactTarget
1,000+Customers have
integrated ExactTarget and
Salesforce
Q1 2014The latest version
launches
Using Salesforce.com for the Single View
Lead or Contact
Campaign or Report ExactTarget
Marketing Cloud
Email Internet Service Provider (ISP)
Subscriber Takes Action
(Open, Click, Bounce, Forward to Friends, etc.)
Subscriber Actions Updated to SFDC Lead/Contact and Aggregate Level for Bulk
Sends(Open, Click, Bounce,
Forward to Friends, etc.)
Then scaling it for enterprise
Cross Channel at speed of thought
When transactional messages are personalised, sales conversion rates can increase up to
25%
#salesforce1tour
Challenge: Unlimited Permutations
EVERY CUSTOMER
IS DIFFERENT
PURCHASER
RESPONDS TO: LAST PURCHASE:
NON-PURCHASER
TODAY
Brian
Automating the customer journey
