DOWNTOWN LOS ANGELES

“What’s Up Downtown?!”

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Reinventing Downtown

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Catalytic Projects – Civic/Cultural Developments

Staples Center / L.A. LIVE / Farmers FIeld Cathedral of Our Lady of the Angels Walt Disney Concert Hall Broad Museum & Civic Park Transportation projects Police Administration Building New hotels & offices Retail & hospitality

Downtown Los Angeles Business Improvement DistrictsHousing

The Adaptive Re-use OrdinanceThe Political Championship of the Importance of Downtown

5-Year Aggregate BID Budgets

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TOTAL: $92.45 MOver 5-year period

Investment in Downtown LA 2000-Present

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Includes money secured for projects starting or approved for construction through 2011

How Many People Live, Work & Play in Downtown?

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46,414 RESIDENTS (148% increase from 1999)

500,000+ EMPLOYEES

17.5+ MILLION ANNUAL VISITORS

Demographic Profile of the Downtowner*

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Demographic Profile of the Downtowner*

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Residential Market

Downtown Los Angeles Housing MapBefore 1999

Downtown Los Angeles Housing MapAfter 1999

Housing Units Chart 3Q 2011

Office Market

Downtown CBD is comprised of:54 buildings

27.3 million square feet

Industries in Downtown

Which industries have left Downtown?• Energy (BP, Unocal, Standard Oil)• Manufacturing

Which industries have come Downtown during the last decade?• Technology (Microsoft)• Creative

• Architecture (Gensler, RTKL, NBJJ Architects, Altoon & Porter, Thomas P. Cox Architects)

• Design firms

Which industries will see growth in Downtown?• Healthcare• Education• Banking• Entertainment• Retail                           

Major Relocations to the CBD

Recent

Last 5 Years

Retail Market

Takami & Elevate ChayaThe Farm (L.A. LIVE)

Café Pinot Drago CentroBottega Louie

7th Street Retail Strategy

Implemented by the DCBID and stakeholders Revive 7th Street between Figueroa and Main

Streets Focus on recruitment of unique, independent

retailers Build on strong hospitality base of restaurants

and bars

Since the start of the Downtown LA Renaissance:

179 hospitality & nightlife businesses

17,600 hospitality & nightlife jobs

With the help of the DCBID’s Downtown LA Demographic Study 2008, Target signed the largest national retail deal in Downtown in 25

years at Ernst & Young Plaza at 7+FIG.

Hospitality & Nightlife Businesses

Ralphs Fresh Fare

Opened July 20, 2007 50,000 SF Top 1% of performing stores in chain. Over $850,000 per week in sales. #1 service deli in the 265-unit chain.

The Future

Farmers Field Football Stadium & Event Center

Naming rights: Farmers Field State-of-the-art event center connected to the

Convention Center Privately-funded $1 billion 68,000 seats (expandable to 78,000 for special events)

with retractable roof Total new Event Center would be 1,700,000 gross SF Projected to create 25,000 new jobs Will make Downtown a premium

Convention hotspot Goal is to finish in 2015 and host 50th

Super Bowl in 2016 Must negotiate with a team to relocate

FIGat7TH (formerly 7+Fig)

3-level 330,000 SF open air shopping center $40 M 2.5-acre open air plaza above shopping center Pedestrian traffic at the corner of 7th and Figueroa can

reach up to 20,000 people per hour In 2010, Target inked a deal to anchor FIGAT7TH Brookfield and Charles Dunn are working on bringing in

other national and regional retailers to the FIGAT7TH retail center

FIGAT7TH is currently under construction, and many restaurants will remain open during this time

EXPECTED OPENING: 2012

Korean Air Project

2.5 million-square-foot project will replace 3.2-acre Wilshire Grand

Expected to generate over 12,000 jobs 40-story tower of 560 luxury hotel rooms and 100

residences 60-story tower of the first new office building in two

decades Will generate millions in tax dollars 18,000 SF landscaped park at 7th & Figueroa, ground-

floor retail, and accommodate 1,700 parking spaces Will be a LEED-certified project Developer: Thomas Properties Group Architectural Firm: AC Martin Partners EXPECTED COMPLETION: 2015

Transit• Downtown Regional Connector (proposed, unfunded)

• Intended to link the Blue and Expo light rail lines with the two parts of the Gold Line

• Metro Gold Line Eastside Extension• Directly connects to existing Metro Gold Line to Pasadena without passengers having to

transfer• 6-miles long• $898 M• Total new stations: 8• Completed: 4Q09

• Exposition Light Rail • Will connect Downtown LA to Culver City and eventually to Santa Monica• Under construction, scheduled to complete in 2011, TBD• $631 M• 9.6-mile line• 9 new stations

• Westside Extension Project (“Subway to the Sea”)• Will extend Purple Line to the Westside• Currently in final stages of planning process• Will provide high-capacity, high-speed, dependable alternative for travel to key destinations

such as: Miracle Mile, Beverly Hills, Century City, and Westwood, including UCLA campus• $4.36 B• Could start construction in 2013 with possible completion in 2022• UPDATE: Metro is planning on releasing its final station placement recommendation

Private Schools

• DCBID is in the process of recruiting private schools (K-12) to Downtown

• Parents will commute with students to Downtown private schools

• Families will stay in Downtown LA

  

DOWNTOWN LOS ANGELES

THANK YOU!

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GRAND AVENUE PROJECT