Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...

If You Build It, He Will Come1

Wi-fi Today2

Carousels3

In Lieu of Health Clubs4

Changing Perceptions of Outdoor Temperature5

Counterbalance Park

Seattle, Washington

Completed: 2008

Architects: Murase Associates

Size: 12,000 sq ft

Observations:- abundance of concrete and gravel- lack of green space- little pedestrian activity

Modernism in Public Spaces6

Tate Modern

London, England

Completed: 2000

Observations:- modern art gallery with poor outdoor space- extremely minimal and simplistic- poorly located benches- little use


Guggenheim Museum

Bilbao, Spain

Completed: 1997

Architects: Frank Gehry

Size: 3 acres

Observations:- little site context- a lot of attraction towards the building; little attraction towards the public space outside the building


Schouwburgplein

Rotterdam, Netherlands

Completed: 1996

Architects: West 8 Architecture Firm

Size: 3 acres

Observations:- sporadic use- draws a crowd through programming, but does not attract a regular crowd on a daily basis


Barcelona Museum of Contemporary Arts

Barcelona, Spain

Completed: 1995

Architects: Richard Meier and Partners

Size: 3 acres

Observations:- plaza follows minimalist building design- plaza attracts very limited crowd (skateboarders)


Placa Paisos Catalans

Barcelona, Spain

Completed: 1983

Architects: Albert Viaplana and

Helio Piñón

Observations:- no green space, trees, or gardens- abundance of concrete, marble, and granite- very little seating


Hardscape vs. Softscape7

BP after


BP Gardens


Landscape Architect Tropes8

Abstract vs. Accessible Art9

Spending on Public Spaces10

Sponsorships and Commercial Attribution11


Desired Sponsor Logo


2009 Logo


2011 Logo


after

Before

2009


20092009


2011


Standard Coca-Cola branding elements

Subtlety in Gardens – Bryant Park12

Subtlety in Gardens – Madison Square Park12

Subtlety in Gardens – New York Botanical Garden12

Subtlety in Gardens – Battery Park12

Thickness of Park Event Schedules – One week in a Chicago Park13

Thickness of Park Event Schedules – One week in Bryant Park13

Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...

Design

Transcript of Generating Value: Creating Urban Open Space with the Power to Transform (Daniel Biederman) - ULI...