The Evolution & Future of Social Networking

Evolution & Future of Social Networking

Holly Bielawa & Lisamarie Babik

Introductions

Agenda   History of networking   The origin and use of personas   How does age affect your online habits?   Three Social Networks: Facebook, LinkedIn, and Twitter   What does the future hold?

History of Networking

The New Breed of “Social Networks”

Personas: Origin and Use

  Psychology: “The face you present to the world” - Carl Jung, Psychologist

  Marketing: “A person that represents the characteristics of your target market” - Corte Swearingen, Marketing Blogger

  Technology: “An archetype representing the needs, behaviors, and goals of a particular group of users ”

- Alan Cooper, The Inmates are Running the Asylum

Our Personas

Meegan George Betty

Meegan the Millennial   Early user of Facebook   Has grown up online   Primary online focus is

social   Little expectation of

online privacy

George the Gen-X’er   Has suffered the travails of

the Internet as its grown (e.g. viruses, pop-ups, identity theft)

  Primary online focus is business-related; uses social networking for work

  Very concerned about online privacy

Baby Boomer Betty   Came to computers late

in life   Uses Facebook to keep up

with her kids   Primary online focus is

social   Has modest expectations

of online privacy because she hasn’t been bitten yet

What People are Doing Online   One study of 49.3 million people found 120 million social

profiles   Each person averaged 2-3 social profiles   women spend more time on social networks building and

nurturing relationships   men are less likely to spend as much time nurturing

relationships as they are 'transacting.'

Source:RapLeaf Study

  Year Established: February 2004   Created by: Mark Zuckerberg @ Harvard University   # Unique Users to Date: 68 million

Source: InsideFacebook.com

  Year Established: May 2003   Created by: Reid Hoffman, formerly of Paypal   # Unique Users to Date: 6 million

Source: Wikipedia

  Year Established: March 2006   Created by: Jack Dorsey, Noah Glass, Biz Stone, and Evan

Williams   # Unique Users to Date: 11 million

Source: Wikipedia

How Does Age Affect Your Online Habits?

E-mail 3 1 1

Instant Messaging or Texting

1 5 n/a

Facebook 2 4 2

LinkedIn n/a 2 3

Twitter 4 3 n/a

What Do You Think the Future Holds?

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.”

- Mark Weiser, chief scientist at Xerox PARC

Questions

For Further Study   Study of Social Network Users vs. Age

  http://business.rapleaf.com/company_press_2008_06_18.html

  Whee! New Numbers on Social Network Usage   http://news.cnet.com/8301-13577_3-10160850-36.html?tag=mncol

  Is Twitter’s Breakneck Growth Causing a Backlash?   http://www.cnn.com/2009/TECH/03/31/twitter.fail.whale/index.html

  Trouble with Twitter   http://www.youtube.com/watch?v=b5Ff2X_3P_4

  Quantcast Audience Profile   http://www.quantcast.com/

Contact Information Holly Bielawa Lisamarie Babik High-Tech Anthropologist® hbielawa@menloinnovations.com

Menlo Evangelist lbabik@menloinnovations.com

Menlo Innovations LLC 410 N. Fourth Avenue, 3rd Floor Ann Arbor, Michigan 48104-1104

734-665-1847 http://www.menloinnovations.com

Facebook Group: Menlo Innovations LLC LinkedIn Group: Menlonians

Twitter: menloinnovation

The Evolution & Future of Social Networking

Technology

Transcript of The Evolution & Future of Social Networking

Social networking; future trends 1

Evolution and the Future Praxis Library 3.0... · Evolution and the Future

MARKETING REPORT The Future of Passive Optical Networking ... · The Evolution of Passive Optical Networking Optical Access Networks (OAN) have typically been deployed using one of

SONiC Enable Fast Evolution of Cloud Networking

Social Media Evolution - Columbia Business SchoolSocial Media Evolution • Digital communication media hardly know place, especially social networking-based media. • “Social networking”

FUTURE OF NETWORKING

Future Networking

Evolution and Future of Networking on Reliant Platform€¦ · Evolution and Future of Networking on Reliant Platform October 2018 . Agenda • A Brief History of Reliant Platform

Future of digital evolution

3 Networking Evolution

From Evolution to (ML?) Revolution in Mobile Networking

Social Networking Past, Present, Future

Networking for Your Future

Networking for the Future

Networking For Future, Corp. Profile

Evolution of Virtual Networking to Applications and Clouds · Evolution of Virtual Networking to Applications and Clouds BRKSPG-2466 Balaji Sivasubramanian, Director, Product Management

Social Networking - Past , Present , Future

Telecommunications Evolution and Future

FUTURE NETWORKING SURVEY REPORT

Evolution of Networking Devices Devices & Data Encapsulation.